Sr Marketing Manager - Semiconductor

$118,100 - $170,000/Yr

Thermo Fisher Scientific - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Computer and Electronic Product Manufacturing

About the position

As a member of the Thermo Fisher Scientific team, you will play a crucial role in the Semiconductor Business Unit, focusing on developing and executing marketing strategies that drive demand generation and enhance customer engagement. This position involves both strategic and tactical responsibilities, including monitoring marketing performance, managing budgets, and collaborating with cross-functional teams to ensure effective communication and project execution.

Responsibilities

• Develop and deliver marketing strategies and tactics that align with program, product, and business goals.
• Drive demand generation and generate high-quality marketing qualified leads for the sales development team.
• Monitor targets and dashboards to measure the efficiency of marketing activities and adjust tactics to improve performance.
• Handle marketing activities within the agreed budget, including budget accruals, while collaborating with the finance team.
• Serve as the main point of contact between the Semiconductor BU marketing and Divisional Marketing teams, coordinating projects and ensuring quality of tactics.
• Lead annual marketing planning and execution processes.
• Develop and implement internal marketing programs to raise awareness and provide easy access to up-to-date content and collateral for the sales and BU teams.

Requirements

• Bachelor's degree in marketing, engineering, or a related field.
• 3+ years of experience developing and driving marketing plans, preferably for scientific research products.
• Experience writing technical scientific content with the ability to develop messaging for sales and customer-facing materials.
• Ability to translate technical content into easy-to-understand customer-facing language.
• Knowledge of semiconductor market and capital equipment, multi-channel lead generation, and demand/lead generation strategies.

Nice-to-haves

• Experience in marketing program development and execution.
• Strong problem-solving and analytical skills.

Benefits

• Competitive remuneration and annual incentive plan bonus.
• Healthcare and a range of employee benefits including national medical, dental, and vision plans.
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
• At least 120 hours paid time off (PTO) and 10 paid holidays annually.
• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).
• Accident and life insurance, and short- and long-term disability coverage.
• Retirement and savings programs, including a competitive 401(k) plan.
• Employees' Stock Purchase Plan (ESPP) allowing purchase of company stock at a discount.