Amazon.com Services LLC - A57 - Seattle, WA
posted about 2 months ago
The Social Center of Excellence team at Amazon is seeking a highly-motivated and self-directed Sr. Marketing Manager, Social Media to lead the strategic brand direction across social media programs, leveraging consumer research and insights. This role is pivotal in connecting with Gen Z and Gen Alpha, utilizing the latest social media trends to enhance brand engagement. The ideal candidate will have a proven track record in managing integrated campaigns from inception to execution, demonstrating agility in responding to shifting priorities. The successful candidate will be both creative and analytical, capable of developing engaging content that drives key performance indicators (KPIs) such as follower growth, impressions, traffic, engagement rates, and revenue generation. In this role, you will collaborate closely with various internal and external teams to support key initiatives and events. Strong ownership and clear communication across all leadership levels are essential. The candidate must excel in problem-solving, managing multiple work streams, and anticipating potential blockers to achieve goals and milestones. This position requires thriving in a fast-paced and ambiguous environment, managing competing priorities with meticulous attention to detail. As a subject matter expert in large 360-degree marketing campaigns, you will uncover consumer insights that inform strategic development. Key responsibilities include developing campaign architecture and strategy across major social platforms, managing the social marketing content calendar, leading market research and insights, and synthesizing findings into actionable marketing strategies. You will also work with creative teams to align seasonal priorities with consumer research and trends, monitor brand health metrics, conduct competitor analyses, and manage end-to-end program management.