Amazon - San Diego, CA
posted about 2 months ago
The Social Center of Excellence team at Amazon is seeking a highly-motivated and self-directed Sr. Marketing Manager, Social Media to lead the strategic brand direction across social media programs, particularly focusing on connecting with Gen Z and Gen Alpha. This role requires a deep understanding of the latest social media trends and the ability to manage integrated campaigns from inception to execution. The ideal candidate will be both creative and analytical, capable of developing engaging content that drives performance across key performance indicators (KPIs) such as follower growth, impressions, traffic, engagement rate, and revenue. In this position, you will collaborate closely with various internal and external teams to support key initiatives and events. Strong ownership and clear communication across all levels of leadership are essential. The successful candidate will be an excellent problem solver, adept at identifying priorities and managing multiple work streams while anticipating potential blockers to achieve goals. This role thrives in a fast-paced and ambiguous environment, requiring meticulous attention to detail and the ability to manage competing priorities. As a subject matter expert in large 360-degree marketing campaigns, you will uncover consumer insights that inform strategy development. You will work in partnership with social program leaders to develop campaign architecture and strategy across key social platforms, including TikTok, YouTube, Pinterest, and Instagram. Additionally, you will own the social marketing content calendar and manage communication with internal teams, including Vendor Management, Product Management, Merchandising, and Category Marketing. Your responsibilities will also include leading market research, synthesizing findings into actionable marketing strategies, and monitoring brand health metrics to identify growth opportunities.