Amazon - New York, NY
posted about 2 months ago
The Social Center of Excellence team at Amazon is seeking a highly-motivated and self-directed Sr. Marketing Manager, Social Media to lead the strategic brand direction across social media programs, particularly focusing on connecting with Gen Z and Gen Alpha. This role requires a deep understanding of the latest social media trends and the ability to manage integrated campaigns from inception to execution. The ideal candidate will be both creative and analytical, capable of developing engaging content that drives performance across various key performance indicators (KPIs) such as follower growth, impressions, traffic, engagement rate, and revenue. In this position, you will collaborate closely with various internal and external teams to support key initiatives and events. You will be responsible for creating and managing the social marketing content calendar, ensuring effective communication and partnership with teams such as Vendor Management, Product Management, Merchandising, and Category Marketing. Additionally, you will lead market research efforts, synthesizing findings into actionable marketing strategies that align with consumer insights and social trends. The role demands strong ownership and clear communication across all levels of leadership. You will need to be an excellent problem solver, adept at managing multiple work streams and anticipating potential blockers to achieve goals. The fast-paced and ambiguous environment requires meticulous attention to detail and the ability to thrive under pressure. As a subject matter expert in large 360-degree marketing campaigns, you will uncover consumer insights that inform strategy development and help position Amazon as a leading shopping destination.