Sr. Marketing Manager

About the position

Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.

Responsibilities

• Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.
• Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
• Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
• Lead creation of webinars and break down content into other digital usable formats.
• Draft regular newsletters to our target audiences and other email content to promote cross-sell/upsell opportunities to our clients and report back findings with a test and learn mindset.
• Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
• Coordinate and manage both in-person and virtual events, such as webinars.
• Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
• Support product collateral updates and messaging for new and improved features and functionalities.
• Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

Requirements

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
• Proven experience in generalist marketing roles and content creation for digital and social media platforms.
• Highly creative and passionate about creating storylines and supporting assets that are visually interesting, authentic, and professional production grade with a balance of data and analytics to drive decisioning.
• Experience managing customer advocacy and promoting customer success stories.
• Proven track record in coordinating and managing both in-person and virtual events.
• Exceptional writing and editing skills, with an ability to create engaging and informative content.
• Strong understanding of SEO and how to create content that ranks well in search engine results.
• Ability and desire to pitch in with other team members when needs arise.
• Strong analytical skills, with the ability to interpret performance data and adjust strategies accordingly.
• Collaborative team player with excellent communication skills and a proactive approach.
• Knows what to look for and how to explain the results and the 'so what' to stakeholders.
• Constantly on top of the latest digital content trends and best practices.
• Highly organized with a passion for crafting and improving process and governance.

Nice-to-haves

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
• 5+ years of work experience with a Bachelor’s Degree in marketing, business, or communications.
• 5+ years working in content marketing, creative, or a specialty that requires those skills.
• Experience in fintech or payments industry experience a plus, but not required.
• Proficiency in content management systems and SEO tools.
• Proficiency in digital analytics (GA4, social platforms, event platforms).
• Experience with webinar platforms and virtual event coordination.
• Ability to distill and tailor complex information for key audiences.

Benefits

• Medical
• Dental
• Vision
• 401 (k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program