Sr. Marketing Manager

$85,000 - $125,000/Yr

McGraw-Hill - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

Publishing Industries

About the position

The Senior Marketing Manager at McGraw Hill is responsible for leading and executing marketing strategies and campaigns aimed at generating leads, driving growth, and enhancing customer satisfaction. This role involves collaborating with cross-functional teams to develop comprehensive marketing plans that promote a portfolio of educational products, ultimately impacting educators and learners worldwide.

Responsibilities

• Develop and execute a comprehensive, strategic marketing plan for a portfolio of products.
• Partner with market development and sales colleagues to amplify awareness and build a pipeline.
• Write and develop portfolio positioning and messaging in alignment with corporate strategy.
• Create and leverage content to support campaigns, including sales tools and training materials.
• Conduct customer and internal-facing presentations and trainings regularly.
• Develop internal and external sales and training resources to promote the assigned portfolio.
• Seek out and manage event opportunities such as conferences to showcase products and services.
• Analyze market trends and participate in market research and product development.
• Utilize and analyze data to drive decisions across the product portfolio.

Requirements

• Bachelor's degree.
• Minimum of 5 years of client-facing marketing and/or sales experience, preferably in education and/or technology.
• Strong understanding of emerging marketing trends and technologies, especially Salesforce and Marketo.
• Ability to identify, prioritize, and execute marketing objectives to grow market share and drive revenue.
• Experience managing and delivering virtual and/or live events and conducting presentations.
• Strong analytical and critical-thinking skills.
• Excellent communication skills (verbal and written).
• Proficiency in the Microsoft Office suite.
• Experience using Salesforce, Asana, Qualtrics, and Zoom.

Nice-to-haves

• Experience in the higher education market.
• Familiarity with data-informed decision-making and tracking ROI.
• A passion for proactive engagement and self-management.

Benefits

• Annual bonus plan
• Full range of medical and/or other benefits depending on the position offered.