Sr Marketing Operations Manager, Middle Mile Marketing

About the position

The Middle Mile Marketing team is seeking an experienced Senior Marketing Operations (Ops) Manager to lead the strategy, execution, and optimization of our marketing efforts. The Senior Marketing Ops Manager specializing in Adobe Marketo will be responsible for partnering with marketing stakeholders on strategies with overall business objectives, overseeing marketing operations and driving scalable, data-driven marketing initiatives across both Relay and AFP. They will play a pivotal role in driving our WW marketing technology. This position requires a deep understanding of Marketo's capabilities and a strategic mindset to optimize its use across the marketing funnel. They will be responsible for configuring and maintaining complex marketing automation workflows, developing sophisticated lead scoring models, and creating personalized campaigns that resonate with diverse audiences. Their expertise will be crucial in ensuring data quality, maintaining compliance with international privacy regulations, and continuously innovating our marketing automation strategies. As a leader in this space, they will be the primary owner to raise the bar on data integrity, standardize best practices, and identify opportunities to enhance the scalability and efficiency of our global marketing initiatives. This role demands a blend of technical proficiency, strategic thinking, and collaborative skills to elevate our marketing automation capabilities and drive measurable results across the organization.

Responsibilities

• Lead the strategy, execution, and optimization of marketing efforts.
• Partner with marketing stakeholders on strategies aligned with business objectives.
• Oversee marketing operations and drive scalable, data-driven marketing initiatives.
• Configure and maintain complex marketing automation workflows.
• Develop sophisticated lead scoring models.
• Create personalized campaigns for diverse audiences.
• Ensure data quality and compliance with international privacy regulations.
• Innovate marketing automation strategies.
• Establish and maintain robust data governance protocols.
• Design and oversee data pipelines between multiple systems.
• Implement data validation processes.
• Create automated workflows to maintain data integrity.

Requirements

• Deep technical acumen in marketing operations.
• Expertise in Adobe Marketo.
• Experience in data pipeline architecture and governance frameworks.
• Strong understanding of systems integration.
• Ability to bridge technical requirements and marketing objectives.
• Experience in architecting scalable solutions for global operations.
• Knowledge of data security and privacy standards.