Sr. Marketing Operations Program Manager, Ads Marketing Operations

$112,800 - $186,500/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Marketing Operations Program Manager at Amazon Ads is responsible for optimizing and managing operational workflows for a large team of marketers. This role involves defining, building, and measuring processes that enhance communication strategies across various channels. The manager will work cross-functionally with multiple stakeholders to streamline operations and improve efficiency, utilizing work management software like Workfront.

Responsibilities

• Coordinate with cross-functional marketing, product, and tech teams to define and launch workflow management mechanisms
• Dive deep to report out team efficiency KPIs and translate KPIs into meaningful insights and business recommendations for stakeholders
• Build self-service mechanism(s) to scale marketing strategies through communication deployment
• Work with a team of professionals that develop programs and integrated campaigns, leveraging analytics and insights to determine appropriate processes, user flows, and timing for workflow refreshes
• Identify best practices for workflow processes, create ways of working and establish program standards across operations
• Partner with engineering teams to solve operations problems, find user experience opportunities, test new features, and serve as a liaison for the business's dev requests
• Communicate effectively up and down the leadership chain including reporting to senior leaders, team project planning, and working with requestors directly
• Exercise a high level of judgment to move requests through our internal workflow efficiently
• Effectively anticipate issues and proactively help generate solutions
• Test request functionality and establish reporting process for errors or inconsistencies with rigorous quality standards
• Deliver clear, consistent, and frequent communication with stakeholders to ensure ongoing clarity about strategy, tactics, goals, and performance for digital channels
• Utilize Analytics and performance data to recommend and implement improvements
• Work both independently and as part of a team to manage and complete projects for multiple stakeholders typically under tight deadlines
• Proactively recommend creative solutions, enhancements, and uncover opportunities that align to business objectives within technical capabilities.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience using Microsoft Excel to manipulate and analyze data.

Nice-to-haves

• Experience presenting metrics and progress to goal to senior leadership.

Benefits

• Medical insurance
• Financial benefits
• Equity options
• Sign-on payments
• Comprehensive employee benefits package