Sr Marketing Program Manager (Pasadena, CA)

$98,900 - $148,400/Yr

Wescom Credit Union - Pasadena, CA

Full-time - Mid Level

Pasadena, CA

Credit Intermediation and Related Activities

About the position

The Sr Marketing Program Manager at Wescom Central Credit Union is responsible for managing marketing programs, promotions, and projects that effectively promote the organization's products and services. This role involves developing promotional programs, ensuring compliance with regulations, and maintaining business relationships. The manager will oversee the production of marketing materials and corporate communications, ensuring alignment with the organization's goals and standards.

Responsibilities

• Manage day-to-day execution of marketing campaigns following approved processes.
• Develop marketing collateral, promotions, and programs based on product managers' needs.
• Collaborate with marketing writers and graphic designers to create effective marketing materials.
• Establish and administer content for the employee intranet and blog, maintaining an editorial calendar.
• Work with programmers to develop back-end processes that support marketing programs.
• Utilize desktop publishing software to update marketing materials such as signage and flyers.
• Manage monthly statement insert and message programs.
• Oversee the branch video system and communicate marketing promotions to staff.
• Stay informed of new trends in marketing and credit union products and services.
• Ensure marketing materials meet regulatory requirements and maintain high standards.

Requirements

• Proven ability in marketing program management and understanding of marketing concepts.
• Experience in a timeline-driven environment with strong organizational skills.
• Ability to manage multiple projects simultaneously and work across departments.
• Critical and strategic thinking skills with relationship-building capabilities.
• Knowledge of pre-printing, printing, mailing, and digital marketing.
• Design and copywriting/editing skills are essential.
• Experience with desktop publishing and illustration software is preferred.
• Deadline-oriented with excellent written, presentation, and verbal communication skills.
• Strong proofreading and editing skills.

Nice-to-haves

• Experience in the Financial Services Industry is preferred.
• Familiarity with blogging applications such as WordPress or TypePad.

Benefits

• Competitive salary range of $98,900.00 - $148,400.00
• Opportunities for professional development and growth within the organization.