Sr. Marketing Specialist - EPC Content and Distribution

Matrix Service Company - Houston, TX

Full-time - Mid Level

Houston, TX

Heavy and Civil Engineering Construction

About the position

The Sr. Marketing Specialist - EPC Content and Distribution is responsible for executing the company's sales and marketing strategy to drive revenue and lead generation within the engineering, construction, and procurement industry. This role involves creating and managing content for various platforms, maintaining advertising channels, and supporting trade shows and events. The position requires collaboration with multiple departments to ensure effective marketing initiatives and adherence to the company's core values and ethical standards.

Responsibilities

• Develop content about the company, services, and end-markets for distribution across websites, social media, and advertising campaigns.
• Maintain print and digital paid advertising campaigns with trade magazines, industry websites, and LinkedIn Advertising.
• Manage SEM budget and campaigns on Google Ads.
• Provide metrics, reporting, and analysis on paid advertising channels and digital content.
• Maintain and improve SEO status and strategy.
• Research and provide insight on industry and end-market trends.
• Support trade shows, conferences, and client events.
• Work with internal and external resources to ensure timely delivery of projects.
• Ensure branding quality and consistency of external marketing initiatives.
• Maintain a solid understanding of the Matrix business, services, and markets served.
• Perform additional responsibilities as directed.

Requirements

• Bachelor's degree in communications, marketing, or related area; or equivalent experience required.
• 4+ years of marketing, advertising, journalism, or communications experience required.
• Marketing experience in engineering and construction, energy, or industrial markets required.
• Excellent writing, communication, and problem-solving skills required.
• Experience with LinkedIn Advertising and Google Ads required.
• Some HTML/CSS and SEO knowledge preferred.
• Strong technical skills, including experience with Canva, AI, Adobe Suite, and Microsoft Office, preferred.
• Ability to synthesize large amounts of data into actionable information.
• Ability to operate under pressure and changing environments.
• Strong organizational skills with attention to detail and accuracy a must.
• Ability to prioritize work and manage multiple projects and deadlines.
• Excellent interpersonal and relationship-building skills required.

Nice-to-haves

• Some HTML/CSS and SEO knowledge preferred.
• Strong technical skills, including experience with Canva, AI, Adobe Suite, and Microsoft Office, preferred.

Benefits

• Medical, dental, and vision plans covering eligible employees and dependents
• Disability benefits
• Life and AD&D insurance
• Employee assistance program (EAP)
• 401(k) plan with company match
• Employee stock purchase plan (ESPP)
• Robust wellness program
• Adoption assistance
• Paid time off
• Tuition reimbursement
• Performance or safety bonus program