Children's National Medical Center - Silver Spring, MD
posted 5 months ago
The Sr Marketing Specialist at Children's National Hospital plays a crucial role in enhancing the hospital's visibility and outreach through strategic marketing initiatives. This position involves conducting comprehensive market research to identify trends, opportunities, and challenges within the healthcare sector, particularly focusing on pediatric services. The specialist will collaborate with various departments to develop and implement marketing strategies that effectively communicate the hospital's mission and services to the community and potential patients. In addition to market research, the Sr Marketing Specialist will be responsible for creating engaging content for various platforms, including social media, newsletters, and the hospital's website. This role requires a keen understanding of digital marketing tools and analytics to measure the effectiveness of campaigns and adjust strategies accordingly. The specialist will also participate in community outreach programs and events to promote the hospital's services and foster relationships with local organizations and stakeholders. The ideal candidate will possess strong analytical skills, creativity, and the ability to work collaboratively in a fast-paced environment. They will be expected to stay updated on industry trends and best practices to ensure that Children's National Hospital remains a leader in pediatric healthcare marketing.