Sr. Marketing Specialist

Jostens - Minneapolis, MN

Full-time - Mid Level

Hybrid - Minneapolis, MN

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

Step into an exciting role where you'll support and drive the success of the Mascot Shop business! As the backbone of our marketing team, you'll play a pivotal part in developing, implementing, and managing B2B and B2C marketing strategies that fuel growth and elevate the brand. You'll be at the forefront of our mission to improve buy rates and generate revenue for the Mascot Shop, working closely with our Marketing Director to execute strategies that resonate with our core audiences. Your role will involve coordinating cross-functional activities, ensuring seamless delivery of marketing initiatives, and making data-driven decisions to keep us ahead of the curve.

Responsibilities

• Support the go-to-market process for the assigned business unit, including the coordination and execution of products and processes.
• Coordinate project or product activities to deliver on marketing and business objectives.
• Act as the voice of the customer pre, during, and post-development by identifying market needs and balancing them with Jostens enterprise business strategies.
• Work with cross-functional teams on strategies, content development, and revenue/CIP plans for products and projects.
• Collaborate with stakeholders such as end users, sales, marketing, operations, and service to execute and implement product/project plans.
• Make recommendations and act on the analysis and solutions of problems to enhance performance.
• Pursue buy rate improvement and revenue generation for the assigned business unit.
• Manage multiple marketing initiatives such as email, social media, digital, and print campaigns.
• Participate in marketing projects, including channel integration, communication plans, education/training, and market expansion.
• Collaborate with analytics teams to analyze and report on the performance and efficiency of campaigns.
• Assist in outbound or inbound marketing activities with expertise in content development, optimization, advertising, and event planning.

Requirements

• BA/BS degree or an equivalent combination of education and experience.
• 3 years+ of professional marketing experience, with a thorough understanding of both traditional and digital marketing elements and market research methods.
• Understanding of email marketing.
• Understanding of Salesforce and email automation platforms.
• Experience in collateral development, marketing communication, and content writing/editing with attention to detail.
• Excellent analytical abilities, with strong prioritization, organization, and project management skills.
• Strong written and verbal communication skills, along with interpersonal skills that enable effective collaboration at all levels of the organization.
• Willingness to learn, demonstrate creativity, and excel in a changing environment.
• Good decision-making ability and a proven track record of working independently in a market-driven, collaborative team environment.

Nice-to-haves

• BA/BS in Business or Marketing with graphic design knowledge.
• Experience using Adobe Photoshop, InDesign, and Marketing Cloud platforms.

Benefits

• Competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account.
• 401K plan with immediate vesting.
• Hybrid work options.
• Accrued paid time off and company paid holidays.
• For Washington residents, 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
• Tuition reimbursement after 6 months of service.