Sr. Marketing Team Operations Manager

Full-time - Senior

Hybrid - Dallas, TX

Publishing Industries

About the position

The Senior Marketing Team Operations Manager plays a critical leadership role in ensuring marketing operates within a structured, scalable, and effective go-to-market (GTM) framework. This role serves as the operational architect for marketing, ensuring functional teams across marketing, product, sales, and services execute in alignment with a unified framework and cadence. This position is responsible for cross-functional orchestration, process governance, annual marketing artifacts, and accountability mechanisms that keep marketing efficient, structured, and execution-ready. The ideal candidate has deep experience in operational strategy, process design, and cross-functional enablement-bringing rigor, discipline, and efficiency to marketing planning and operational GTM frameworks at scale.

Responsibilities

• Own and maintain marketing's operational framework, ensuring execution alignment across marketing, product, sales, and client services.
• Establish and enforce GTM execution frameworks, ensuring that marketing operates within a consistent and repeatable model for campaign planning, launches, and ongoing programs.
• Ensure marketing teams operate within a structured accountability model, facilitating alignment between leadership and execution teams.
• Work closely with the VP of Marketing Operations to provide strategic recommendations on operational structure, process optimizations, and execution improvements.
• Partner with marketing leadership to define, document, and track key performance indicators (KPIs) to measure execution effectiveness.
• Ensure alignment between marketing, product, sales, and client services by maintaining a consistent GTM execution model.
• Oversee and maintain marketing's RACI framework, ensuring all teams operate with clarity around roles and responsibilities.
• Establish and enforce operational cadences that ensure a smooth execution of initiatives, product launches, and campaigns.
• Optimize and standardize execution workflows, ensuring operational consistency across the marketing organization.
• Work with Product and Product Marketing leadership to ensure cohesion in go-to-market motions and cross-functional execution strategies.
• Serve as the primary liaison between marketing leadership and cross-functional teams, ensuring efficient communication and collaboration.
• Lead and facilitate marketing leadership meetings, ensuring decisions, action items, and follow-ups are properly tracked and executed.
• Own and maintain the operational roadmap for marketing, ensuring marketing leadership has clarity on execution priorities, upcoming initiatives, and key dependencies.
• Establish ongoing check-ins with product marketing, product, and leadership teams to maintain alignment and monitor execution effectiveness.
• Ensure marketing teams have the necessary tools, processes, and frameworks to execute effectively.
• Partner with leadership to define enablement strategies that support product launches, customer acquisition and growth programs, and ongoing marketing execution.
• Maintain marketing's operational knowledge base, ensuring process documentation, best practices, major artifacts, enablement tools, OKRs, and initiatives are well-maintained and highly visible within the marketing hub to drive productivity.
• Facilitate intentional team planning and alignment across all marketing functions to enhance connectivity and collaboration.
• Develop and track team skills and training programs to ensure best-in-class execution and career growth.
• Lead or support special projects and initiatives, ensuring structured execution and cross-functional collaboration.
• Drive process improvements, system implementations, and operational transformation efforts to improve marketing execution efficiency.
• Act as a change agent, ensuring the marketing organization successfully adopts new operational frameworks and execution models.

Requirements

• 7+ years of experience in marketing operations, project management, or a similar strategic role within a marketing organization.
• Deep understanding of go-to-market execution frameworks and cross-functional orchestration.
• Strong expertise in marketing operations, process design, and execution models (e.g., RACI frameworks, workflow governance).
• Proven ability to align cross-functional teams (marketing, product, sales, client services) for smooth execution.
• Strong leadership, stakeholder management, and executive communication skills.
• Highly organized, process-driven, and detail-oriented, ensuring smooth execution across multiple marketing functions.
• Familiarity with marketing project and resource management platforms (Wrike, Uptempo, AirTable, etc.).
• Experience in a B2B marketing organization.

Benefits

• Base salary range: $152,000 - $190,000.
• Regular full-time employees are eligible for benefits.