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Caterpillar - Peoria, IL
posted 3 months ago
About the position
The Google Marketing Platform/Google Analytics Product Owner at Caterpillar Inc. is responsible for maximizing the adoption of the product and prioritizing the work of the Development Team. This role involves gathering requirements from business partners, managing the Product Backlog, and ensuring timely, high-quality delivery of digital solutions. The Product Owner acts as a key liaison between business partners and technical teams, facilitating communication and collaboration to support Caterpillar's digital strategy.
Responsibilities
- Act as Product Owner and maximize the value of the Google Marketing Platform/Google Analytics product.
- Create, maintain, prioritize, and communicate the Product Backlog to meet business partner requirements.
- Gather requirements and convey them to the engineering team.
- Make key decisions regarding project enablement and release dates in collaboration with business partners.
- Represent the customer and engage with stakeholders throughout the organization.
- Participate in Sprint Planning meetings, Reveals, and Retrospectives.
- Inspect product progress at the end of each project and accept or reject work done by the Engineering/Development Team.
- Champion governance and processes to ensure team effectiveness.
- Provide enterprise training, reporting, and insights while maintaining documentation.
- Innovate new product use ideas to meet business partner needs and requirements.
Requirements
- Bachelor's Degree in analytics, statistics, marketing, or related field or equivalent experience.
- 5+ years' experience as a Business Analyst, Implementation Specialist, Team Lead, or Product Owner.
- 5+ years experience implementing or managing Google Analytics 360 Universal, GA4, or Firebase via Google Tag Manager.
- Product Owner certification (CSPO from Scrum Alliance).
- Strong analytical skills, proficient with GCP BigQuery, Microsoft O365 Products, Tableau, and Data Studio.
Nice-to-haves
- Google Analytics Individual Qualification
- Experience with Azure DevOps.
- Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations.
- Experience communicating analytical insights to various levels of leadership.
- Experience working with onshore/offshore team model.
Benefits
- Annual incentive bonus plan
- Medical, dental, and vision coverage
- Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
- 401k savings plan
- Health savings account (HSA)
- Flexible spending accounts (FSAs)
- Disability benefits
- Life Insurance
- Parental leave
- Healthy Lifestyle Programs
- Employee Assistance Programs
- Voluntary Benefits and Employee Discounts
- Tuition Reimbursement
- Career Development
