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Caterpillar - Irving, TX
posted 3 months ago
About the position
The Google Marketing Platform/Google Analytics Product Owner at Caterpillar Inc. is responsible for maximizing the adoption and value of the Google Marketing Platform and Google Analytics products. This role involves gathering requirements from business partners, managing the Product Backlog, and ensuring high-quality delivery of projects. The Product Owner acts as a key liaison between business partners and technical teams, facilitating communication and decision-making to support Caterpillar's digital strategy.
Responsibilities
- Act as Product Owner and maximize the value of the Google Marketing Platform and Google Analytics products.
- Create, maintain, prioritize, and communicate the Product Backlog to meet business partner requirements.
- Gather requirements and convey them to the engineering team.
- Make key decisions regarding project enablement and release dates in collaboration with business partners.
- Represent the customer and communicate with stakeholders throughout the organization.
- Participate in Sprint Planning meetings, Reveals, and Retrospectives.
- Inspect product progress at the end of each project and accept or reject work done by the Engineering/Development Team.
- Champion governance and processes to ensure team effectiveness.
- Provide enterprise training, reporting, and insights while maintaining documentation.
- Innovate new product use ideas to meet business partner needs and requirements.
- Stay updated on legal and compliance changes within global marketing and analytics areas.
Requirements
- Bachelor's Degree in analytics, statistics, marketing, or related field or equivalent experience.
- 5+ years' experience as a Business Analyst, Implementation Specialist, Team Lead, Product Owner, or related title.
- 5+ years experience implementing or managing Google Analytics 360 Universal, GA4, or Firebase via Google Tag Manager.
- Product Owner certification (CSPO from Scrum Alliance).
- Google Analytics Individual Qualification.
- Experience with Azure DevOps.
- Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations.
- Strong accountability planning/organization and teamwork skills.
- Excellent oral and written communication skills.
- Experience working with onshore/offshore team models.
- Strong analytical skills, proficient with GCP BigQuery, Microsoft O365 Products, Tableau, and Data Studio.
Nice-to-haves
- Experience communicating analytical insights to various levels of leadership.
- Highly developed interpersonal skills to deal with sensitive or controversial situations.
- Good knowledge of Caterpillar policies, standards, and procedures.
Benefits
- Annual incentive bonus plan*
- Medical, dental, and vision coverage
- Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
- 401k savings plan
- Health savings account (HSA)
- Flexible spending accounts (FSAs)
- Disability benefits
- Life Insurance
- Parental leave
- Healthy Lifestyle Programs
- Employee Assistance Programs
- Voluntary Benefits and Employee Discounts
- Tuition Reimbursement
- Career Development
