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Caterpillar - Chicago, IL
posted 3 months ago
About the position
The Sr. Marketing Technology & Data Consultant at Caterpillar, Inc. is responsible for maximizing the adoption of the Google Marketing Platform and Google Analytics. This role involves acting as a Product Owner, gathering requirements from business partners, managing the Product Backlog, and ensuring high-quality delivery of digital solutions. The consultant will collaborate with various internal teams to provide insights and training, supporting Caterpillar's digital strategy and enhancing customer engagement through data-driven decisions.
Responsibilities
- Act as Product Owner and maximize the value of the Google Marketing Platform/Google Analytics product.
- Create, maintain, prioritize, and communicate the Product Backlog to meet business partner requirements.
- Gather requirements and convey them to the engineering team.
- Make key decisions regarding project enablement and release dates in collaboration with business partners.
- Represent customer needs and communicate with stakeholders throughout the organization.
- Participate in Sprint Planning meetings, Reveals, and Retrospectives.
- Inspect product progress at the end of each project and accept or reject work done by the Engineering/Development Team.
- Champion governance and processes to ensure team effectiveness.
- Provide enterprise training, reporting, and insights while maintaining documentation.
- Innovate new product use ideas to meet business partner needs and requirements.
Requirements
- Bachelor's Degree in analytics, statistics, marketing, or related field or equivalent experience.
- 5+ years' experience as a Business Analyst, Implementation Specialist, Team Lead, or Product Owner.
- 5+ years experience implementing or managing Google Analytics 360 Universal, GA4, or Firebase via Google Tag Manager.
- Product Owner certification (CSPO from Scrum Alliance).
- Google Analytics Individual Qualification.
- Experience with Azure DevOps and Digital Marketing technologies, including campaign tracking and Salesforce integrations.
- Strong accountability planning/organization and teamwork skills.
- Excellent oral and written communication skills.
Nice-to-haves
- Experience working with onshore/offshore team models.
- Technically knowledgeable in Google Marketing Platform.
- Proficient with GCP BigQuery, Microsoft O365 Products, Tableau, and Data Studio.
Benefits
- Annual incentive bonus plan
- Medical, dental, and vision coverage
- Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
- 401k savings plan
- Health savings account (HSA)
- Flexible spending accounts (FSAs)
- Disability benefits
- Life Insurance
- Parental leave
- Healthy Lifestyle Programs
- Employee Assistance Programs
- Voluntary Benefits and Employee Discounts
- Tuition Reimbursement
- Career Development
