Sr Marketing Technology Manager

$156,000 - $180,000/Yr

Lending Club - San Francisco, CA

Full-time - Mid Level

Hybrid - San Francisco, CA

Credit Intermediation and Related Activities

About the position

As a Sr Marketing Technology (MarTech) Manager for LendingClub Marketing, you will be a business leader and subject matter expert for our Marketing Technology ecosystem and will engage with all parts of the business to provide leadership, strategy, and solutions for our evolving needs.

Responsibilities

• Lead cross-functional teams across the organization, such as Lifecycle and Digital Marketing, Marketing Operations, Paid Performance Marketing, Data Science, PMO, Product, Engineering, Procurement and Legal/Privacy to drive Marketing Technology initiatives from project charter to integrated marketing solutions
• Drive business requirements and priorities for the features that support Paid and Owned Marketing channels in developing a roadmap that enables delivery of marketing efficiency, scalability, quality, and Member experience objectives
• Establish and communicate the What and Why of our Marketing Technology initiatives, and partner with technical Delivery Leads and Technology Architects to document, plan and deploy the How and When in line with business priorities, financial planning, and environmental imperatives
• As the accountable owner for resolution of marketing technical and data issues, work with marketing channel managers and technology partners to ensure issues are clearly and promptly communicated and resolved
• Lead governance, promotion, adoption of our marketing tools amongst marketers and marketing analysts, including documentation, rollout of new tools, and process creation
• Work with key channel partners to manage and administer tools that support Analytics, Identity Resolution, Attribution, Tag Management, Ad-Buying, Personalization, Mobile App Marketing, Experimentation, and Customer Lifecycle Management
• Create structure and durable processes to enable LendingClub to use its marketing platforms more effectively to grow and optimize our prospect and member experiences while properly managing operational risk
• Develop an information-based strategy, using data to establish priorities, make build/buy/rent decisions, and measure performance to showcase business value of work delivered
• Manage third parties directly in cases where Marketing is the primary owner

Requirements

• 6+ years working in marketing technology and/or marketing data management role
• Experience with one or more of the following marketing or ad-platform technologies is desired: customer engagement platforms, customer data platforms (CDP), tag management (TealiumIQ is preferred), identity resolution, audience segmentation, site/product analytics, Mobile Measurement Platform, content management systems (CMS), ad-buying, ad-serving, personalization and experimentation. Experience with Salesforce Marketing Cloud platforms preferred
• Demonstrated experience in leading and deploying Marketing Technology solutions in a consumer marketing environment
• Experience working in highly matrixed, collaborative organizations with cross-functional partners in Engineering, Product, and Marketing; preferably including Agile development methodologies
• Experience with vendor management, contract negotiation and onboarding/offboarding technology partners
• Ability to prioritize and handle multiple competing assignments with efficiency and accuracy while managing stakeholder expectations
• Ability to communicate technical concepts and issues to non-technical stakeholders
• Exceptional verbal and written communication skills
• Bachelor's Degree in Marketing, Analytics, Computer Science or a related field; or equivalent work experience
• Experience and comfort with SQL and the ability to pull data to validate, drive business requirements, and sign off on pre-/post-production validation
• Ability to write code in Python, Java, or other modern programming languages is a plus

Nice-to-haves

• Experience with Salesforce Marketing Cloud platforms preferred
• Ability to write code in Python, Java, or other modern programming languages is a plus

Benefits

• Medical, dental and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave
• Bonus based on company performance, employee performance and eligible earnings
• Equity options