Sr. Media Planner/Buyer - Remote out of Chicago, IL

$75,000 - $80,000/Yr

Acento Advertising - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Sr. Media Planner/Buyer is responsible for developing media strategies and recommendations for clients, focusing on both traditional and digital media. This role requires strong research and negotiation skills to identify valuable opportunities and trends in the marketplace. The position emphasizes client interaction, teamwork, and the establishment of strong media partnerships.

Responsibilities

• Develop plan recommendations based on solid audience research findings and media user behavior
• Work with internal teams through plan development and ensure recommendation delivers on campaign objectives
• High level of client exposure and communication
• Manage day to day with client
• Prepare and issue creative specs and guidelines to client
• Analyze campaign performance and provide optimization recommendations
• Prepare flowcharts and budgets for media plan using Microsoft Office and/or Google Suite
• Review and verify media buys, ensure proper execution, and resolve any discrepancies
• Negotiate advertising contracts with media companies to determine pricing and schedules
• Provide research for and help write media Point-Of-Views (POVs)
• Meet with sales reps to analyze value and applicability of media vehicles for client media plans
• Keep current on industry trends

Requirements

• 5+ years' experience in Traditional & Digital media including planning and buying digital, OOH & print
• Experience in multi-cultural media
• Bachelor's degree in marketing, business, or a related field
• Strong communication, negotiation, and presentation skills, both written and verbal
• A complete knowledge of traditional and digital media concepts and practices

Nice-to-haves

• Bilingual English/Spanish
• Direct Response experience
• Education Category Experience

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance