ASM Globalposted 8 days ago
Full-time - Mid Level
Las Vegas, NV
Performing Arts, Spectator Sports, and Related Industries

About the position

The Senior Sales Manager is responsible for developing and maintaining a strong account base, driving revenue growth, and closing contracts through strategic sales efforts. This role requires a proactive approach to business development, client engagement, and market research to position Allegiant Stadium as the premier event destination.

Responsibilities

  • Identify, solicit, and qualify leads within defined market segments to drive revenue.
  • Develop and manage an account base that aligns with company financial objectives.
  • Execute strategic sales action plans, including prospecting, direct outreach, third-party partnerships, social selling, and tradeshow participation.
  • Negotiate and close contracts, ensuring alignment with both client needs and company goals.
  • Engage clients by clearly articulating Allegiant Stadium's unique value proposition.
  • Establish and nurture relationships with key decision-makers, industry influencers, and top-tier experiential agencies.
  • Lead the planning and execution of site visits, ensuring a curated experience with tailored presentations, F&B offerings, and branded collateral.
  • Work closely with clients to develop customized proposals, ensuring clarity and alignment with their event objectives.
  • Maintain a high level of client satisfaction through proactive communication, follow-up, and engagement strategies.
  • Stay informed on industry trends, economic factors, and competitive insights to refine sales strategies.
  • Identify and engage high-potential accounts with repeat business opportunities, particularly groups of 5,000 - 20,000 attendees.
  • Collaborate with the VP of Sales and Senior Director of Sales to develop and refine sales strategies for key accounts.
  • Ensure all sales activities, client interactions, and revenue projections are accurately tracked within the CRM system.
  • Monitor follow-up deadlines, revenue reporting, and pipeline management to maintain a high level of efficiency.
  • Support sales team initiatives, including trade show coordination, travel logistics, and collateral development.
  • Develop tailored estimates and proposals that highlight the stadium's competitive advantages.
  • Assist in contract negotiations, ensuring compliance with venue guidelines while addressing client needs.
  • Facilitate deposit collection and manage contract execution, including addressing client concerns and redlining as needed.
  • Represent Allegiant Stadium at industry events, trade shows, and networking engagements (minimum of four times per year).
  • Maintain active membership in key industry organizations to enhance brand visibility and client relationships.
  • Conduct market research to stay ahead of trends and provide strategic insights to the sales team.

Requirements

  • A minimum education level of: Bachelor of Arts/Sciences Degree (4-year)
  • 5 years of related work experience
  • 2 years of experience selling large complex group business, citywides or multiproperty bookings either in hotels or venues.
  • Must possess the following; Contract Negotiations, Customer Relations, Presentation, Problem Solving, Critical Thinking, Strong Communication, Strong Listening, Time Management and Organization Skills.
  • Requires evenings and weekend travel and networking.
  • Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
  • Must be a self-starter with the ability to work both independently, and within a team
  • Networking skills with a proven ability to build and foster relationships with clients
  • Existing relationships with Experiential Agencies, Third Parties, local DMC's, local hoteliers, LVCVA and customers.
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint)
  • Must have a knowledge of special events
  • Must have exposure to a sales environment and knowledge of sales strategies and the ability to implement these strategies

Nice-to-haves

  • Event Sales or Event Management in a similar facility is preferred but not required

Benefits

  • Highly competitive commission structure
  • Significant earning potential based on performance
  • Competitive base salary
  • Uncapped opportunities for top performers to maximize their earnings
Hard Skills
Global Mapper
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Business Development
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Contract Negotiation
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Management Contract
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Operational Excellence
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Soft Skills
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