Sr. National Sales Manager

About the position

The Senior Sales Manager is responsible for developing and maintaining a strong account base, driving revenue growth, and closing contracts through strategic sales efforts. This role requires a proactive approach to business development, client engagement, and market research to position Allegiant Stadium as the premier event destination.

Responsibilities

• Identify, solicit, and qualify leads within defined market segments to drive revenue.
• Develop and manage an account base that aligns with company financial objectives.
• Execute strategic sales action plans, including prospecting, direct outreach, third-party partnerships, social selling, and tradeshow participation.
• Negotiate and close contracts, ensuring alignment with both client needs and company goals.
• Engage clients by clearly articulating Allegiant Stadium's unique value proposition.
• Establish and nurture relationships with key decision-makers, industry influencers, and top-tier experiential agencies.
• Lead the planning and execution of site visits, ensuring a curated experience with tailored presentations, F&B offerings, and branded collateral.
• Work closely with clients to develop customized proposals, ensuring clarity and alignment with their event objectives.
• Maintain a high level of client satisfaction through proactive communication, follow-up, and engagement strategies.
• Stay informed on industry trends, economic factors, and competitive insights to refine sales strategies.
• Identify and engage high-potential accounts with repeat business opportunities, particularly groups of 5,000 - 20,000 attendees.
• Collaborate with the VP of Sales and Senior Director of Sales to develop and refine sales strategies for key accounts.
• Ensure all sales activities, client interactions, and revenue projections are accurately tracked within the CRM system.
• Monitor follow-up deadlines, revenue reporting, and pipeline management to maintain a high level of efficiency.
• Support sales team initiatives, including trade show coordination, travel logistics, and collateral development.
• Develop tailored estimates and proposals that highlight the stadium's competitive advantages.
• Assist in contract negotiations, ensuring compliance with venue guidelines while addressing client needs.
• Facilitate deposit collection and manage contract execution, including addressing client concerns and redlining as needed.
• Represent Allegiant Stadium at industry events, trade shows, and networking engagements (minimum of four times per year).
• Maintain active membership in key industry organizations to enhance brand visibility and client relationships.
• Conduct market research to stay ahead of trends and provide strategic insights to the sales team.

Requirements

• A minimum education level of: Bachelor of Arts/Sciences Degree (4-year)
• 5 years of related work experience
• 2 years of experience selling large complex group business, citywides or multiproperty bookings either in hotels or venues.
• Must possess the following; Contract Negotiations, Customer Relations, Presentation, Problem Solving, Critical Thinking, Strong Communication, Strong Listening, Time Management and Organization Skills.
• Requires evenings and weekend travel and networking.
• Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
• Must be a self-starter with the ability to work both independently, and within a team
• Networking skills with a proven ability to build and foster relationships with clients
• Existing relationships with Experiential Agencies, Third Parties, local DMC's, local hoteliers, LVCVA and customers.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint)
• Must have a knowledge of special events
• Must have exposure to a sales environment and knowledge of sales strategies and the ability to implement these strategies

Nice-to-haves

• Event Sales or Event Management in a similar facility is preferred but not required

Benefits

• Highly competitive commission structure
• Significant earning potential based on performance
• Competitive base salary
• Uncapped opportunities for top performers to maximize their earnings