Sr Paid Media Analyst

The Hertz Corporation - Estero, FL

Full-time

Estero, FL

Rental and Leasing Services

About the position

The Sr Analyst, Paid Digital is responsible for coordinating, implementing, and managing both digital and non-digital Paid Media Marketing strategies for the Hertz portfolio of brands. This role focuses on driving traffic to websites through effective search engine marketing and pay-per-click campaigns, aiming to achieve yearly goals. The Analyst collaborates with a larger Paid Digital team to innovate optimizations and demand generation tactics, enhancing overall brand visibility and customer acquisition.

Responsibilities

• Support business objectives for each brand through appropriate media mix and tactics.
• Manage partner and publisher relations, improving keyword generation and bid optimization.
• Develop and maintain strategy documents, budgets, and project plans for brand advertising and campaigns.
• Utilize bidding strategies and effective keyword management to meet target acquisition goals.
• Drive key performance metrics in new customer media acquisition and retention.
• Lead reporting meetings for Senior Management, communicating key metrics and optimization opportunities.
• Analyze key metrics and program tracking to increase brand awareness and customer consideration.
• Test and analyze new media partners and placements to enhance ROI.
• Collaborate with internal teams to define media attribution models and optimization strategies.
• Coordinate with finance for paid advertising budgets and new opportunities.

Requirements

• 3 years' experience in Digital Media Marketing
• Bachelor's degree in marketing, communications, business, advertising or related field
• Moderate to expert proficiency in digital platforms and software (Google Adwords, Google Analytics (GA4), Bing, Kenshoo, Meta, Microsoft, Doubleclick, Salesforce)
• Experience in defining, implementing, and optimizing paid digital campaign strategies
• High proficiency in Paid Digital KPIs, analytics, testing, and media optimization
• Experience working with large media agency teams with significant marketing spend
• Strong analytical ability to assess media performance and build recommendations
• Excellent verbal and written communication skills
• Ability to collaborate with internal and external stakeholders across multiple functions
• Strong organization, time management, and prioritization skills

Nice-to-haves

• Experience in travel industries
• Demonstrated creative mindset and innovative thinking

Benefits

• Up to 40% off any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts - Theme Park Tickets, Gym Discounts & more