Sr. Paid Social Manager

Bamboohr

Full-time - Mid Level

Remote

Publishing Industries

About the position

As a Sr. Paid Social Manager at BambooHR, you will play a crucial role in the Digital Marketing Team, focusing on managing and optimizing paid social campaigns across various platforms. This position requires a blend of creative and analytical skills to drive successful marketing strategies that enhance customer acquisition and meet revenue goals. You will collaborate with cross-functional teams, analyze performance metrics, and implement testing to continually improve campaign effectiveness.

Responsibilities

• Manage day-to-day activities across LinkedIn Ads, and assist with Facebook/Instagram Ads, YouTube Ads, MSAN, Pandora and more.
• Optimize, maintain, and scale paid acquisition campaigns while maintaining efficiency metrics.
• Create, prioritize, and implement testing across campaigns to continually improve account performance.
• Analyze performance metrics across multiple systems and build actionable insights to grow lead and MQL volume and meet revenue goals.
• Collaborate with the marketing operations team and data analysts to improve tracking, reporting, and marketing processes.
• Work closely with cross-functional marketing teams to build cohesive campaigns across groups.
• Communicate ideas, tests, results, and KPIs to the demand generation team and management.

Requirements

• 5+ years of experience managing and scaling successful B2B Paid Social campaigns (specifically on LinkedIn, Facebook/Instagram, and YouTube).
• Proficient in managing ad spends effectively.
• Track record of successfully growing paid social campaigns while maintaining ROI.
• Advanced skills in Excel for creating and manipulating reports.
• Strong analytical mindset with the ability to prioritize tasks based on potential yield and impact.
• Effective collaborator and communicator, both verbally and in writing.
• Creative problem solver with innovative thinking capabilities.
• Experience with A/B testing and CRO collaboration.

Nice-to-haves

• Experience with tools and software such as Tableau, Salesforce, Marketo, etc.
• Relevant college degree or equivalent Paid Social experience.
• Ability to challenge conventional scaling limits for Paid Social campaigns.
• Staying updated on industry trends and continuous learning.

Benefits

• 4 weeks paid time off
• 11 paid holidays
• Paid vacation incentive
• Medical with HSA and FSA options
• Dental and vision insurance
• 401(k) with generous company match
• Access to a personal financial planner
• Legal and life insurance
• Paid subscription to Financial Peace University
• Paid time for community service
• Educational benefits for higher education expenses
• Flexible work models (in-office, work-from-home, or hybrid)