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The Sr. Analyst/Specialist, Pricing is responsible for the analysis, sales, and pricing of a diverse portfolio of products. This role focuses on developing reliable reporting and analysis to understand trends and metrics that drive planning, pricing, and sales activities. The analyst will proactively review reports to identify inconsistencies with existing plans and implement necessary actions, including price adjustments and incentive strategies. Additionally, the position involves researching and developing competitive banking products to maximize profits while ensuring compliance with regulatory standards.