Sr. Product Analyst, SEO

$145,000 - $177,500/Yr

Ziprecruiter - Santa Monica, CA

Full-time - Senior

Hybrid - Santa Monica, CA

Publishing Industries

About the position

We are seeking a Senior Decision Scientist with extensive hands-on experience with SEO to join our team. The ideal candidate will leverage data-driven insights to enhance our SEO strategy, improve website visibility, and drive organic traffic. You will collaborate closely with product management, engineering, and design to drive the development, prioritization, and planning of the product roadmap.

Responsibilities

• Utilize descriptive analysis to uncover insights related to user behavior.
• Monitor and report on SEO performance metrics.
• Conduct keyword research and competitive analysis to identify opportunities for optimization and SEO content creation.
• Design and analyze A/B tests to evaluate the impact of SEO initiatives on user engagement and conversion.
• Create dashboards and visualizations to communicate findings and recommendations to stakeholders effectively.
• Build models to forecast future SEO performance, identify trends, and inform content and marketing strategies.

Requirements

• Bachelor's degree in a quantitative field such as mathematics, computer science, statistics, or economics (or equivalent experience)
• 4+ years of product analytics experience
• Minimum of 1 year of experience in SEO analytics
• Experience designing experiments, testing, and utilizing statistical principles to inform business decisions
• Proficient in statistical computing and scripting languages such as Python, R, SQL

Nice-to-haves

• Masters or Ph.D. in a quantitative field such as mathematics, computer science, operations research, economics
• In-depth knowledge and hands-on experience in various areas, including probability and statistics theory, causal inference, experimental design and analysis, synthetic control, product ecosystems, and Bayesian inference
• Experience in product analytics with a focus on user acquisition

Benefits

• Equity
• Bonuses
• Commission
• Full range of medical benefits
• Financial benefits