Sr. Product Analyst

Curaleaf - Miami, FL

Full-time - Mid Level

Miami, FL

Professional, Scientific, and Technical Services

About the position

As a Sr. Product Analyst, you will play a key role in the product management and development process by analyzing market trends, customer feedback, and product performance data to drive informed decision-making. You will collaborate closely with cross-functional teams including commercialization, R&D, marketing, and sales to identify opportunities for product improvement and optimization, working at a national level to support the organization's overall product strategy.

Responsibilities

• Collect, organize, and analyze product performance data using various analytical tools and techniques.
• Interpret data to uncover insights into user behavior, market trends, and product performance metrics.
• Develop and maintain dashboards, reports, and other tools to visualize and communicate key findings to stakeholders.
• Analyze competitor products and strategies to identify strengths, weaknesses, and opportunities for differentiation.
• Monitor market dynamics and provide recommendations for product positioning and feature enhancements.
• Project opportunity sizing to validate new product initiatives using market size, forecasts, trends, and internal data to prioritize and align initiatives.
• Track key performance indicators (KPIs) related to product usage, adoption, and customer satisfaction.
• Conduct ad hoc reporting and create custom tools for key product project priorities related to the product portfolio.
• Coordinate with the Analytics team on behalf of the product department related to internal data governance initiatives and product-related dashboards.

Requirements

• 5 - 8 Years of work experience in related field
• Proficiency in data analysis tools such as Excel, Python, Tableau, Thinkcell, Power BI, or similar tools.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent communication and presentation skills, with the ability to transform complex findings into clear and actionable insights.
• Experience working in cross functional teams and collaborating with stakeholders at all levels of the organization.
• Experience with Consumer Insights testing a plus.
• Knowledge of product management principles and practices is a plus.
• Ability to work successfully as a member of a team and independently with moderate supervision.

Nice-to-haves

• Experience in cannabis and an understanding of cannabis products, brands, and categories.
• Experience with IRI or Neilsen-style retail data experience with BDSA.