Sr Product Manager, HCP Content Designer

Biogen - Cambridge, MA

Full-time - Mid Level

Cambridge, MA

Chemical Manufacturing

About the position

The Sr Product Manager, HCP Content Designer will lead key marketing initiatives for Biogen's Multiple Sclerosis portfolio, ensuring effective execution of HCP marketing programs and campaigns while adhering to regulatory requirements. This role involves collaboration with various partners and agencies to enhance HCP marketing efforts and deliver impactful messaging.

Responsibilities

• Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
• Cultivate strong relationships with field force, cross-functional partners, and HCP agencies.
• Lead HCP marketing initiatives in close collaboration with other key functional partners.
• Oversee, guide and monitor agency partners and relevant internal partners through project execution of programs and HCP assets.
• Create and deliver HCP messaging and core claims, ensuring alignment with patient narrative.
• Collaborate with KMEs to create programs and content and leverage their insights to enhance the credibility of HCP marketing efforts.
• Support priority HCP marketing initiatives such as digital marketing initiatives and HCP facing field materials.
• Partner closely with field sales team to prioritize, focus, and gain alignment on impactful campaigns and associated messaging.
• Develop all peer-to-peer promotional materials including programming decks, P2P videos, etc.
• Coordinate competitive intelligence and appropriate response plan.

Requirements

• Bachelor's degree required; MBA preferred.
• 3+ years of broad Commercial experience with marketing experience preferred in the pharmaceutical or biotechnology industry or equivalent.
• Proven track record of career progression and success.
• Ability to deliver results in a fast-paced environment and 'roll-up your sleeves' culture.
• Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers.
• Proven ability to manage multiple projects and priorities to meet deadlines.
• Demonstrated ability to lead multiple cross-functional teams and influence without authority.
• Ability to make astute decisions and adapt with agility as more information becomes available.
• Ability to think innovatively in terms of engaging with customers and meeting their needs.

Nice-to-haves

• Experience within neurology and/or specialty markets.
• Field Sales experience a plus.

Benefits

• Opportunities for learning and growth.
• Collaborative work environment.
• Commitment to diversity and inclusion.