Sr. Product Manager, HCP MarketingNew

Legend Biotech - Franklin Township, NJ

Full-time

Franklin Township, NJ

Professional, Scientific, and Technical Services

About the position

The Sr. Product Manager, HCP Marketing at Legend Biotech will play a crucial role in the marketing strategy for CARVYKTI, a treatment for Multiple Myeloma. This position involves leading HCP marketing efforts, collaborating with various internal and external partners, and ensuring effective brand development and execution of marketing initiatives. The role requires a strong understanding of the healthcare landscape and the ability to drive brand performance post-launch.

Responsibilities

• Develop HCP strategy and execute tactical plan for CAR-T centers
• Collaborate cross-functionally with Sales, Insights & Analytics, Commercial Operations, and other partners
• Effectively manage key agency partners
• Develop and execute on HCP advisory board plan
• Create and monitor key HCP performance indicators
• Identify appropriate measurements & ROI, and develop comprehensive reporting
• Identify strategic market opportunities and make recommendations to enhance brand penetration
• Manage timelines and budgets in accordance with the brand plan
• Maximize the commercial potential and drive post-launch brand performance
• Prepare market conditions for rapid product adoption
• Engage with legal and regulatory partners, demonstrating understanding of compliance
• Monitor the competitive environment to identify opportunities and threats
• Develop and deliver presentations to senior management and stakeholders
• Additional responsibilities as assigned

Requirements

• BA/BS required; MBA is helpful but not required
• Minimum of 4 years relevant business experience, with at least 2 years in Sales and/or Marketing
• Extraordinary leadership and communication skills
• Ability to lead collaboration across teams and inspire without authority
• Self-starter with strong project planning and organization skills
• Strong science background with knowledge of Hematology/Oncology
• Experience with CAR-T/cellular therapy preferred
• Ability to handle multiple demands and priorities on time
• Demonstrated initiative, creativity, and strategic capabilities