Sr. Product Manager, Marketing

Biotronik - Lake Oswego, OR

Full-time - Mid Level

Lake Oswego, OR

Merchant Wholesalers, Durable Goods

About the position

The Senior Product Manager for Marketing at BIOTRONIK will oversee the full commercial life cycle of medical products, focusing on launch strategies, market execution, and impactful marketing campaigns. This role requires collaboration with global product development teams to provide insights that shape product innovation and strategy, ensuring alignment with market trends and customer needs.

Responsibilities

• Takes ownership of one or multiple products within the portfolio
• Develops and regularly updates the strategic marketing plan including commercial tactics and product development needs
• Leads execution of the planned commercial marketing tactics for products and services
• Demonstrates a solid understanding of the relevant US total addressable market and market trends and regularly communicates trends with leadership
• Demonstrates a solid understanding of BIOTRONIK's product line, competitive advantages and potential weaknesses, and makes recommendations for change based on this knowledge
• Demonstrates fluency in the clinical terminology, internal and external policies, regulatory environment and technical specifications of the CRM industry
• Stays up to date on competitive activities, developments, clinical data and products and regularly communicates these with leadership
• Has functional knowledge of reimbursement, sales, marketing channels and other relevant industry influences
• Seeks input from key internal and external stakeholders in an effort to strengthen plans or challenge assumptions
• Has strong and constructive relationships among colleagues in Marketing and other cross-functional departments and coordinates with these groups to make the commercialization processes seamless
• Uses product planning to choose and prioritize projects and will lead commercialization of multiple intermediate to large projects
• Tracks and maintains projects within identified budget, ensuring cost-saving measures where appropriate
• Demonstrates an understanding of forecasting and obsolescence requirements for product planning
• Communicates with internal and external stakeholders ensuring an understanding of product plans
• Demonstrates established relationships with the Sales organization
• Is considered a knowledge resource for all Marketing & Training colleagues including management

Requirements

• 1-3 years of commercial marketing experience; preferably in Cardiac Rhythm Management product manufacturing and marketing business
• Demonstrated ability to understand, interpret, plan and execute effectively in order to overcome technically complex product challenges
• Bachelor's degree required - MBA Preferred
• CRM certifications considered as a positive differentiating factor

Nice-to-haves

• Experience in the medical device industry
• Strong analytical skills
• Ability to work in a fast-paced environment

Benefits

• Hybrid work environment
• Opportunities for professional development
• Collaborative team culture