Sr Product Manager, Molecular Instrumentation

$133,400 - $208,500/Yr

Hologic - San Diego, CA

Full-time - Mid Level

San Diego, CA

Miscellaneous Manufacturing

About the position

The Sr. Product Manager for Molecular Instrumentation at Hologic plays a pivotal role in the diagnostics division, focusing on both upstream and downstream product marketing activities to support the molecular instrumentation franchise. This position involves collaboration across global teams to achieve strategic objectives and ensure the commercial success of the molecular automation portfolio.

Responsibilities

• Develop and execute marketing strategies to achieve or exceed business goals for the molecular automation franchise.
• Act as the commercial subject matter expert for molecular diagnostic instrumentation, effectively communicating the value proposition to internal resources, sales team, and customers.
• Build a deep understanding of Hologic's molecular automation, including customer needs, market trends, and competition.
• Conduct market segmentation, monitor competitive landscape, and create targeted message campaigns.
• Build relationships with KOLs and key customers.
• Manage forecast and Opex budget for assigned product lines.
• Support sales training and train commercial teams on products and competition.
• Perform product presentations and demos to customers, VIPs, and investors.
• Gather VOC to understand customer needs and translate them into product requirements or enhancements.
• Identify, rationalize, and execute growth opportunities for product franchises.
• Develop and execute competitive strategies based on thorough competitive intelligence and market analysis.
• Oversee product lifecycle process and drive communications internally and to customers.
• Act as primary contact for interactions with field-based reps about product-related inquiries.
• Liaise between sales and commercial operations for demand planning and forecasting.
• Troubleshoot and collaborate with cross-functional teams to resolve critical issues and inquiries that impact the portfolio.
• Ensure milestones are met in line with finance, people, and time allocations.
• Manage molecular automation brand, including market research, collateral, campaigns, and digital marketing to drive brand awareness.
• Develop and roll out training on sales tools/assets to U.S. commercial teams and global marketing counterparts.

Requirements

• Strong understanding of marketing principles and strategies.
• Relevant molecular or clinical diagnostic experience strongly preferred, particularly with experience in medical devices.
• Advanced PowerPoint and Excel skills.
• Strong interpersonal skills and ability to thrive in a high-paced elite culture.
• Strong analytical and strategic thinking capabilities.
• Polished communicator passionate about engaging with sales organization and customers.
• Ability to analyze and summarize complex technical, financial, and market data into a cohesive story.
• Customer-centric with awareness of molecular markets, trends, and competitors.
• Ability to manage multiple projects and meet deadlines.
• Ability to excel in a high-paced environment.
• Willingness to travel periodically to support sales and customer meetings.

Nice-to-haves

• MBA in Marketing or Business preferred.
• International work experience is preferred.

Benefits

• Annualized base salary range of $133,400 - $208,500, bonus eligible.