Sr. Product Manager Pain Interventions Portfolio & Brand Marketing

$128,800 - $193,200/Yr

MDU Medtronic USA Inc - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

About the position

The Sr. Product Manager for the Pain Interventions Portfolio & Brand Marketing at Medtronic is a pivotal role focused on leading brand strategy and marketing initiatives within the rapidly growing Pain Interventions business. This position aims to enhance Medtronic's market presence and establish it as a top partner in the Ambulatory Surgical Centers (ASCs) segment. The role involves collaboration with various internal teams to develop impactful marketing campaigns and tools that communicate the value of Medtronic's pain intervention products, ultimately improving patient outcomes and driving business growth.

Responsibilities

• Lead the development and execution of comprehensive brand strategies for Pain Interventions.
• Identify market trends, competitive dynamics, and customer insights to guide brand positioning and messaging.
• Collaborate with marketing teams to create integrated marketing campaigns and promotional materials.
• Ensure consistent messaging across all communication channels, including online platforms and print.
• Work closely with product managers, clinical teams, sales, and PR teams to ensure alignment in brand initiatives.
• Partner with regulatory and legal teams to ensure compliance of marketing materials with industry regulations.
• Develop and maintain relationships with key opinion leaders and healthcare professionals to drive brand advocacy.
• Conduct market research and gather customer feedback to inform brand strategy and product positioning.
• Monitor brand performance metrics and analyze the effectiveness of marketing campaigns.
• Provide support to the sales management team with branded materials and tools.

Requirements

• Bachelor's Degree with 7 years of marketing, sales or technical experience in healthcare, medical device, pharma, CPG or agency/consulting industry, or advanced degree with a minimum of 5 years of relevant experience.
• Strong global commercial marketing experience, preferably downstream in the medical device or healthcare industry.
• Experience leading market analysis and account segmentation and targeting activities.
• Ability to quickly develop relationships and rapport with individuals at all levels and from all cultures.
• Experience working with and creating programs for a sales force.

Nice-to-haves

• MBA or advanced degree
• Exposure to global healthcare markets and the global economy.
• Experience developing and leading projects, programs, and/or cross-functional teams.
• Strong relationship building experience with physicians, staff, field sales organization and distributors.

Benefits

• Competitive Salary
• Flexible Benefits Package
• Short-term incentive called the Medtronic Incentive Plan (MIP)