AEG Worldwide - Los Angeles, CA
posted 3 months ago
AXS is seeking a talented and data-driven professional to join our Product Management team as a Senior Product Manager, SEO. This role is critical to AXS's digital success, as you will be responsible for leading the development and execution of AXS's SEO Product strategy and roadmap. Your primary goal will be to drive incremental traffic and support digital media growth initiatives. You will collaborate closely with cross-functional teams, including Marketing, Product, Design, and Engineering, to identify and prioritize fixes and optimizations, as well as create new components, templates, and experiences that enhance Non-Brand SEO traffic. As the SEO subject matter expert, you will provide guidance, requirements, and detailed specifications to ensure the successful execution of SEO initiatives from ideation through to completion. In this role, you will lead the development and execution of the SEO product strategy and roadmap, working with cross-functional teams to define and prioritize product requirements. You will coordinate with design and development teams to deliver features that align with our SEO goals. Your responsibilities will include representing SEO interests in all rituals, such as stand-ups, sprint planning, grooming, and retrospectives. You will proactively identify and mitigate SEO product issues, including broken internal links and suboptimal experiences, to enhance overall site quality and health. Additionally, you will assist in planning and executing complex initiatives, such as site migrations and consolidations of multiple domains. Your analytical skills will be essential as you analyze and interpret organic traffic data to identify trends and insights that inform our business strategies. You will leverage your knowledge to design, test, and deliver insights derived from crawl analysis and best-in-class tools, ultimately driving improvements in quality and relevance across our digital platforms.