Sr. Product Manager, Surgical Upstream Marketing

$128,800 - $193,200/Yr

Medtronic - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

10,001+ employees

Miscellaneous Manufacturing

About the position

At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. As the Sr. Product Manager for Surgical Upstream Marketing, you will lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. Medtronic Cardiac Surgery is undergoing an exciting transformation, becoming more bold, innovative, and committed to the customer than ever before. The business has recently commercialized cutting-edge platform technologies and is looking to capitalize on these technologies while advancing the next generation of disruptive, transformative innovations. Your role will be to lead the Upstream Marketing activities for the Surgical Therapies Portfolio to enable both short-term and long-term sustainable growth. You will collaborate with cross-functional stakeholders to drive therapy and portfolio strategies and determine product development and portfolio investment decisions across the Surgical Therapies Portfolio. In this position, you will be expected to develop a deep clinical understanding of the disease state, focusing on patient pathways and clinical unmet needs. You will analyze qualitative and quantitative data to develop a comprehensive understanding of market and technology needs, trends, and disruptors, translating this analysis into actionable business opportunities. You will work closely with R&D and other cross-functional partners to lead projects through the product development lifecycle up to commercialization. Additionally, you will identify market research needs and work with stakeholders to collect voice of customer feedback using various methodologies. Your responsibilities will also include leading the development of a holistic portfolio strategy, identifying and pursuing growth opportunities, and delivering executive-level presentations to Medtronic leadership and customers. As a key player in the Surgical Therapies team, you will be energized by working in a highly competitive marketplace, collaborating with global key opinion leaders and clinicians, and impacting the lives of others every day. You will be the catalyst for growth and transformation in Cardiac Surgery, living the Medtronic Mission: to contribute to human welfare through biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life.

Responsibilities

• Develop a deep clinical understanding of the disease state, focusing on patient pathways and clinical unmet needs.
• Drive inputs and assumptions into robust global market models through extensive cross-functional collaboration.
• Analyze qualitative and quantitative data to develop a deep understanding of market and technology needs, trends, and disruptors, translating this analysis into business opportunities and actions.
• Collaborate with R&D and other cross-functional partners in leading projects through the product development lifecycle up to commercialization.
• Identify market research needs and work with appropriate stakeholders to collect voice of customer feedback utilizing multiple methodologies.
• Work closely with physician customers to better understand needs and solicit concept feedback, facilitating customer meetings and advisory board discussions.
• Lead the development and build-out of a holistic portfolio strategy, determining and prioritizing key unmet needs and opportunities.
• Define market opportunities and identify immediate, midterm, and long-term product and portfolio gaps, developing a pipeline of solutions to ensure a regular cadence of innovation.
• Identify and pursue growth opportunities, including geographical and indication expansions, product iterations, therapy enablement, and segment disruptors.
• Develop business cases, strategic rationales, and assess business model fit, delivering executive-level presentations to Medtronic leadership and customers.
• Translate business goals and therapy strategies into annual strategic plans to drive financial commitments in alignment with Senior Leadership.
• Collaborate with Global Downstream Marketing colleagues to develop pre-launch marketing plans.
• Understand and analyze the competitive landscape to drive insights related to traditional and emerging global competitors.
• Stay current on key clinical literature and competitive activities, communicating important findings to downstream and functional partners.

Requirements

• Bachelor's degree and at least 8 years of experience in marketing, strategy, market development, and/or engineering.
• Experience supporting a core team driving VOC, VOB, and marketing plans for new product development.
• Substantive knowledge of the medical device industry, healthcare delivery, and the factors that drive them.
• Passion for synthesizing existing and new growth opportunities into a strategic framework to drive business objectives.
• Demonstrated verbal and written communication, interpersonal, and presentation skills to communicate strategies and unify stakeholders, including Senior Leadership, to a common vision.
• Strong financial acumen, modeling, and analytical skills enabling business analysis, progress tracking and visibility, and data-driven decisions.
• Ability to foster collaboration, influence others outside of your reporting structure, and work collaboratively across a matrix structure.

Nice-to-haves

• MBA
• Product Launch experience
• Strong technical aptitude, specifically in Cardiac Surgery and/or the clinical environment
• Sales orientation or exposure to working with a high performing salesforce

Benefits

• Competitive Salary
• Flexible Benefits Package
• Short-term incentive plan (Medtronic Incentive Plan)
• Wide range of benefits, resources, and competitive compensation plans designed to support employees at every career and life stage.