Sr. Product Manager, Surgical Upstream Marketing

Medtronic - Minneapolis, MN

Full-time

Minneapolis, MN

Miscellaneous Manufacturing

About the position

At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. Medtronic Cardiac Surgery is going through an exciting transformation, becoming more bold, innovative, and committed to the customer than ever before. The business has recently commercialized cutting-edge platform technologies and is looking to capitalize on these platform technologies, while advancing the next gen disruptive, transformative innovations. We're shifting into a new gear and the business is looking for an experienced Upstream Marketer to shape the next phase of our Surgical Therapies journey. Today, we have the broadest and most comprehensive portfolio of Cardiac Surgery products, across multiple therapies, to serve the evolving needs of our customers and patients. We want to build out these existing portfolios for the future while also building further differentiation in our commercialized products. Your role will be to lead the Upstream Marketing activities for the Surgical Therapies Portfolio to enable short-term and long-term sustainable growth. You will lead cross-functional stakeholders to drive therapy and portfolio strategies and determine the product development and portfolio investment/allocation decisions across the Surgical Therapies Portfolio. This individual needs to be a strategic thinker, analytical, deliberate executer, close collaborator, and a committed team player, focused on patient and clinical unmet needs. If you are energized by working in a highly competitive marketplace, have a strong inner drive and a passion for collaborating with global key opinion leaders and clinicians, and find inspiration in impacting the lives of others every day come join our Cardiac Surgery Upstream Marketing team! Be the catalyst for growth and transformation in Cardiac Surgery and live the Medtronic Mission: To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life.

Responsibilities

• Develop a deep clinical understanding of the disease state, focusing on patient pathways and clinical unmet needs.
• Drive inputs and assumptions into robust global market models through extensive cross-functional collaboration.
• Analyze qualitative and quantitative data to develop a deep understanding of market and technology needs, trends, and disruptors, translating this analysis into business opportunities and actions.
• Collaborate with R&D and other cross-functional partners in leading projects through the product development lifecycle up to commercialization.
• Identify market research needs and work with appropriate stakeholders to collect voice of customer feedback utilizing multiple methodologies.
• Work closely with physician customers to better understand needs and solicit concept feedback, facilitating customer meetings and advisory board discussions.
• Lead the development and build-out of a holistic portfolio strategy, determining and prioritizing key unmet needs and opportunities.
• Define market opportunities and identify immediate, midterm, and long-term product and portfolio gaps, developing a pipeline of solutions to ensure a regular cadence of innovation.
• Identify and pursue growth opportunities, including geographical and indication expansions, product iterations, therapy enablement, and segment disruptors.
• Develop business cases, strategic rationales, and assess business model fit, delivering executive-level presentations to Medtronic leadership and customers.
• Translate business goals and therapy strategies into annual strategic plans to drive financial commitments in alignment with Senior Leadership.
• Collaborate with Global Downstream Marketing colleagues to develop pre-launch marketing launch plans.
• Understand and analyze the competitive landscape to drive insights related to traditional and emerging global competitors.
• Stay current on key clinical literature and competitive activities, communicating important findings to downstream and functional partners.
• Keep current on new and competitive technology offerings in the marketplace.

Requirements

• Bachelor's degree and at least 8 years of experience in marketing, strategy, market development, and/or engineering.
• Experience supporting a core team driving VOC, VOB, and marketing plans for new product development.
• Substantive knowledge of the medical device industry, healthcare delivery, and the factors that drive them.
• Passion for synthesizing existing and new growth opportunities into a strategic framework to drive business objectives.
• Demonstrated verbal and written communication and interpersonal skills to communicate strategies and unify stakeholders, including Senior Leadership, to a common vision.
• Strong financial acumen, modeling, and analytical skills enabling business analysis, progress tracking and visibility, and data-driven decisions.
• Ability to foster collaboration, influence others outside of your reporting structure, and work collaboratively across a matrix structure.

Nice-to-haves

• MBA
• Product Launch experience
• Strong technical aptitude, specifically in Cardiac Surgery and/or the clinical environment
• Sales orientation or exposure to working with a high performing salesforce