Sr. Product Marketing Manager (Admin)

$166,400 - $191,360/Yr

Focuskpi - San Francisco, CA

Full-time - Senior

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager (Admin) will be responsible for leading marketing activities for a high-tech SaaS company. This role involves developing and executing go-to-market (GTM) strategies for upcoming feature launches, creating marketing materials, and enhancing the admin experience through effective communication and collaboration with internal teams. The position is remote, requiring alignment with the PST timezone, and is structured as an 8-month contract.

Responsibilities

• Run marketing activities by researching and developing marketing opportunities and plans.
• Implement sales plans and manage marketing staff.
• Develop a unified GTM strategy and plan for 3-7 upcoming feature launches across 8 PMs.
• Execute the GTM plan by developing key materials such as web copy, community posts, and enablement artifacts.
• Enable sales on upcoming launches and implement findings about the admin persona throughout existing marketing properties.
• Create an admin experience messaging guide and enable other internal teams on effective communication with admins.
• Own and run individual campaigns as part of existing product and GTM strategies across channels.
• Build and maintain relationships with core PM counterparts and create GTM launch plans for product releases.
• Analyze performance and make strategic recommendations based on data.
• Create sales enablement artifacts and customer-facing collateral.

Requirements

• Bachelor's Degree in marketing, communications, or journalism.
• 7-10 years of experience with 4+ years of product marketing experience, specifically in Enterprise product marketing and SaaS.
• Familiarity with key enterprise trust concepts such as security, compliance, scale, and performance.
• Experience developing marketing strategies to bring new products or features to market.
• Data-driven marketer adept at analyzing historic performance and setting campaign goals.
• Ability to work with applications like Zoom, Slack, GSuite, Confluence, and Jira.
• Strong stakeholder management skills to influence without authority.
• Excellent written and verbal communication skills for drafting customer-facing materials and enablement materials.
• Project management skills to document and organize marketing campaigns effectively.

Nice-to-haves

• Experience with multi-tasking and customer service skills.
• Interpersonal skills and ability to work independently.
• Detail-oriented and organized.

Benefits

• Remote work flexibility based on PST timezone.
• Competitive pay range of $80/hr to $92/hr.