Sr. Product Marketing Manager, Alexa Marketing

About the position

The Echo Sales and Marketing team is seeking a customer-obsessed, analytical, and strategic Senior Product Marketing Manager to lead go-to-market for a subset of Echo products. Do you want to lead go-to-market strategy for Alexa and Echo? Are you excited about creating value for millions of customers by leading transformative innovation? Our growth requires leaders who move fast, have an entrepreneurial spirit to create new products, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems. You will work with a cross-functional team that includes product and retail account management, third party OEMs and retailers, sales, finance, PR, site merchandising, and creative design to define, develop, and execute innovative marketing strategies that drive awareness and maximize sales globally. You will lead go-to-market from concept through launch, devise and implement marketing initiatives, and collaborate with product and retail partners to ensure branding, messaging, and device demonstration consistency across all sales channels. The successful candidate will be expected to think and act both strategically and tactically: from the creation of plans, to the brass tacks of execution. The ideal candidate will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. This is a highly visible position that will interact at all levels of the company. You must have the ability to quickly formulate plans that are deeply backed by data and execute across many work functions simultaneously. We're working hard, having fun, and making history. Join us!

Responsibilities

• Lead go-to-market strategy for a subset of Echo products.
• Define, develop, and execute innovative marketing strategies that drive awareness and maximize sales globally.
• Collaborate with cross-functional teams including product management, sales, finance, PR, and creative design.
• Devise and implement marketing initiatives from concept through launch.
• Ensure branding, messaging, and device demonstration consistency across all sales channels.
• Formulate data-backed plans and execute across multiple work functions.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice-to-haves

• Experience using SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Full range of medical, financial, and/or other benefits
• Equity and sign-on payments may be provided as part of a total compensation package