Sr Product Marketing Manager, Amazon Freight Partner
Amazon.com - Bellevue, WA
posted 3 days ago
About the position
Would you like to be part of a team focused on driving innovation in the transportation industry, while working to empower small business entrepreneurs, and contribute to Amazon's sustainability goals? If you have strong customer focus, great instincts for navigating complex and ambiguous situations, and a passion for developing marketing strategies and compelling messaging and communications, you may be a great fit for the Sr. Product Marketing Manager role within Amazon Freight Partner (AFP). The AFP program enables entrepreneurs to start and grow their trucking business alongside Amazon, with exclusive training, ability to hire from their local communities, and long-term business growth potential. As a key member of the marketing team, you will build go-to-market (GTM) plans, marketing strategies, and program and product messaging for key launches for AFP owners and their drivers. You will dive deep to fully understand the audience and product offering, develop segmentation, and build GTM plans to drive adoption and engage your customer segment. You'll create product positioning, key benefits, and customer-facing messaging. You will work across channel marketing, customer engagement teams, product and program owners, and other business teams to prioritize and design new marketing strategies and crisp and compelling communications that are informed by customer data and insights. This role owns building mechanisms and working models across teams and will require the ability to influence others. This role uses inputs from customer insights and data to influence the product and program roadmap. You will need to both think strategically to build your marketing plans and work tactically to execute them.
Responsibilities
- Define the marketing plan and tactics to achieve business objectives for product, program, and service launches, new features, and operational updates
- Create the product narrative and write messaging to accelerate adoption and momentum; successfully bring innovative and category-defining products to market
- Strategize and execute proactive multi-channel messaging and communications that will bring clarity and transparency to large scale operational changes
- Create, develop, and implement content for in-person events
- Work cross-functionally with teams in marketing, product, program management, PR, and other business teams
- Provide messaging feedback on campaigns, creative assets, and other customer-facing initiatives
- Advocate for the customer, distill market feedback across regions and categories into market intelligence that informs various internal stakeholders and influences product roadmap and business decisions
- Inspect performance metrics and create programs and mechanisms to drive results across the full customer lifecycle including monitoring and measuring the effectiveness of communication
- Drive storytelling efforts and communication campaigns to both solve business needs, including written communication executive messaging, info graphics, newsletters, and video
- Identify opportunities to build scalable mechanisms such as messaging guidelines and communications playbooks
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Nice-to-haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- paid_volunteer_time
- tuition_reimbursement
- employee_stock_purchase_plan
- employee_discount_programs
- professional_development
- conference_allowance
