Sr. Product Marketing Manager, Brand Marketing

About the position

Do you want to help Brand Owners build better brands while ensuring the best possible customer experience within the Amazon Store? Do you have the ability to use data and customer research to develop marketing channels and create scalable solutions that help Brands stand out to Customers and build brand equity? The Brand Marketing team is looking for an experienced Sr. Product Marketing leader who will own defining Brand building communication vision and translate them into durable roadmap to realize our vision. The person use data and market research to optimize existing channel performance, and identify and develop new channels to reach more Brands effectively. The role also owns our marketing automation strategy and will partner with tech and stakeholder teams to create business requirement and launch automation to more use cases. This leader will partner with internal stakeholders, including research, product, BI and development as well as external stakeholders within Amazon Ads and Seller Partner Services (SPS) to ensure alignment to deliver their vision.

Responsibilities

• Dive deep into data and customer research to uncover pain points that brands and customers face.
• Develop the vision and roadmap for channel strategy and channel automation.
• Explore and propose opportunities to scale brand communications and actions across internal channels.
• Partner with development on creation of business requirements for new features and mechanism that will improve channel performance.
• Define and deliver key metrics and or goals, ensure on-time execution, and communicate status to senior leadership through regular business reviews.
• Establish and manage relationships with internal stakeholders, identify and pursue collaboration opportunities across-org to ensure consistent CX.
• Demonstrate strong bias for action; ability to juggle multiple priorities and effectively deliver in a dynamic environment.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice-to-haves

• Experience using SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Equity
• Sign-on payments
• Medical benefits
• Financial benefits