Sr. Product Marketing Manager - Contact Center

$90,000 - $126,000/Yr

Zoom - Juneau, AK

Full-time - Senior

Remote - Juneau, AK

5,001-10,000 employees

Administrative and Support Services

About the position

We are hiring a Sr. Product Marketing Manager to focus on our Contact Center AI solutions to join our Product Marketing team at Zoom! This is a U.S. individual contributor role with no direct reports. This role requires an individual with an understanding of Generative AI in the contact center space. Zoom AI Companion for Contact Center, Zoom AI Expert Assist, and Zoom Virtual Agent help CX leaders outpace customer expectations. They empower agents and help deliver better business outcomes. You will be responsible for setting the marketing growth strategy by partnering with sales, product, and marketing teams. You will deliver differentiated messaging and vision to take Zoom AI for Contact Center and ZVA to the next level! You will collaborate with product management and sales teams to own and execute marketing and enablement plans. You will be focusing on growing pipeline, sales, and adoption in this high-growth segment.

Responsibilities

• Leading go-to-market marketing, pipe generation, enablement plans and aligned execution with the goal of driving customer acquisition, upsell and retention.
• Craft target personas and growth ICPs and build effective go-to-market targeting each.
• Owning, developing and clearly articulating the Zoom Contact Center AI and ZVA value proposition & messaging.
• Creating effective growth marketing plans aligned to sales priorities (sales enablement, discovery guides, personas, journey mapping) and customer facing assets (white papers, solution guides, demos).
• Analyzing data to identify opportunities including pricing, sales, channel performance and customer buy-flows to simplify and remove friction from the process and increase adoption.
• Understanding the market, segmentation and opportunities globally to position ZCC AI and ZVA effectively.
• Identifying product attach strategies within the existing Zoom portfolio of products.
• Using insights from internal teams, customers and research to inform the go-to-market strategy.
• Aligning and defining KPIs to create sales tools, integrated campaigns and marketing assets that make an impact throughout the buyer journey.
• Being the expert of the Zoom Contact Center market landscape, understanding key differentiators with the ability to deep dive into analytics.

Requirements

• 10+ years professional experience in product marketing within the SaaS space.
• At least 2 years in a role owning product marketing tasks for a contact center SaaS solution with a focus on Gen AI and/or conversational AI.
• Able to deliver simple and actionable analysis using storytelling and verbal communication.
• Able to be successful in matrixed organizations.
• Proof of working relationships across all levels and building cross-functional relationships with key stakeholders including Product, Engineering, Customer Success, and Sales.

Benefits

• Comprehensive benefits program to support physical, mental, emotional, and financial health.
• Support for work-life balance and community contributions.