Sr. Product Marketing Manager - Credit Cards, Amazon Payment Products

$128,600 - $212,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Amazon Payments Team is seeking a strategic marketer to lead customer lifecycle initiatives for Amazon Credit Cards. This role involves developing and executing marketing campaigns, collaborating with cross-functional teams, and ensuring compliance with regulatory requirements. The ideal candidate will be responsible for analyzing campaign performance, optimizing strategies, and communicating results to senior leaders.

Responsibilities

• Lead initiatives end to end, working with cross functional teams - legal, finance, product, design, data science, and bank partners - to optimize, execute and deliver campaigns.
• Work with other marketers on the team to test and learn in new and existing marketing channels on Amazon.com.
• Create on-brand, best in class content, targeted to appropriate customers and effectively build lifecycle marketing campaigns for our credit products.
• Manage internal and external design and research agencies to create marketing campaigns and market research studies if needed.
• Analyze the performance of campaigns, and share results of campaigns with senior leaders and stakeholders.
• Manage initiatives with external financial partners, working backwards to ensure a streamlined execution and approval process to launch.
• Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice-to-haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package