Sr. Product Marketing Manager - Credit Cards, Amazon Payment Products

$128,600 - $212,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Sr. Product Marketing Manager for Credit Cards at Amazon Payment Products is responsible for leading strategic customer lifecycle initiatives. This role involves collaborating with various stakeholders to develop and execute marketing campaigns that enhance awareness, acquisition, and engagement for Amazon's credit card offerings. The position requires a blend of strategic thinking and tactical execution, with a strong focus on data analysis and performance metrics to drive improvements and deliver results.

Responsibilities

• Lead initiatives end to end, working with cross functional teams - legal, finance, product, design, data science, and bank partners - to optimize, execute and deliver campaigns.
• Work with other marketers on the team to test and learn in new and existing marketing channels on Amazon.com.
• Create on-brand, best in class content, targeted to appropriate customers and effectively build lifecycle marketing campaigns for our credit products.
• Manage internal and external design and research agencies to create marketing campaigns and market research studies if needed.
• Analyze the performance of campaigns, and share results of campaigns with senior leaders and stakeholders.
• Manage initiatives with external financial partners, working backwards to ensure a streamlined execution and approval process to launch.
• Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice-to-haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Full range of medical benefits
• Financial benefits including equity and sign-on payments
• Comprehensive employee benefits package