Sr. Product Marketing Manager, Credit

$140,000 - $160,000/Yr

Morningstar - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Sr. Product Marketing Manager for Credit at PitchBook plays a crucial role in driving the company's growth through effective product marketing strategies. This position focuses on executing go-to-market strategies, managing large-scale product launches, and collaborating across various teams to enhance product adoption and customer engagement. The role requires a proactive and analytical approach to develop compelling messaging and positioning that resonates with target customers in the financial services sector, particularly in leveraged finance or private credit.

Responsibilities

• Package key features and functions of the PitchBook platform by understanding target personas' use cases and workflows
• Develop persuasive messaging and positioning framework to support all channel activities, including internal enablement and customer-facing content
• Manage large-scale launch programs, collaborating with Marketing leads to ensure cohesive execution and alignment with broader brand campaigns
• Monitor and optimize launch performance while sharing actionable insights across the company
• Identify opportunities to run relaunch activations
• Define compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace
• Leverage domain knowledge, customer feedback, internal expertise and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays
• Develop and maintain a comprehensive 'bill of materials' to inform positioning, messaging, and competitive strategies across the company
• Develop and execute GTM plans for new product launches and sales programs, identifying target customer segments, develop positioning strategies, and craft messaging frameworks
• Collaborate cross-functionally to align on product priorities and ensure consistency in messaging and positioning
• Partner with Marketing's various functional and channel leads to best leverage the available channel mix and partner on decisions to achieve launch program objectives and KPIs
• Use customer insights and market research to inform go-to-market strategies and product roadmaps
• Work with Enablement, New Sales, Customer Success, and Learning & Development to create educational content and trainings, effective sales plays, and sales collateral to support sales, renewal, and expansion activities
• Collaborate with New Sales and Customer Success leadership to achieve pipeline goals by refining messaging and driving differentiation
• Conduct in-depth competitive analyses to understand the market landscape, identify opportunities, and mitigate potential threats
• Discover new opportunities for your domain and customer segments through market research, learnings from past launch programs, promotion of new product and service features
• Monitor industry trends, competitors, and emerging technology relevant to your domain and customer segments
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Requirements

• Bachelor's degree
• 7+ years of B2B product marketing experience, preferably in SaaS
• Financial services experience, particularly in leveraged finance or private credit, is a plus
• Demonstrated ability to lead effective product launch and relaunch programs, contributing to improved market position and revenue growth
• Strong analytical skills with the ability to extract data-driven insights and present them clearly to various internal audiences
• Skilled in managing stakeholders across departments to achieve shared goals
• A critical thinker with strong problem-solving abilities who is comfortable working through ambiguity to find solutions
• Excellent attention to detail, organizational skills, and a strong sense of urgency to ensure timely follow-through
• Exceptional written and verbal communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment, maintaining a high level of attention to detail
• A resourceful self-starter who is comfortable with ambiguity and adaptable to change
• Collaborative and team-oriented, thriving in a dynamic and evolving environment
• Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau)
• Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily

Benefits

• Comprehensive health benefits
• Additional medical wellness incentives
• STD, LTD, AD&D, and life insurance
• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend
• Robust training programs on industry and soft skills
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days
• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program
• Quarterly team building events
• 401k match
• Shared ownership employee stock program
• Monthly transportation stipend