Sr Product Marketing Manager-Digital Strategy

$116,100 - $209,500/Yr

T-Mobile US - Bellevue, WA

Full-time - Mid Level

Bellevue, WA

Telecommunications

About the position

The Sr Product Marketing Manager for Digital Strategy at T-Mobile is responsible for leading the strategy and implementation of customer-centric digital experiences. This role focuses on utilizing consumer insights and market data to create innovative digital strategies that enhance customer satisfaction, drive sales, and optimize costs. The manager will work collaboratively with cross-functional teams to develop and execute a digital strategy that aligns with T-Mobile's brand and customer expectations, ensuring a seamless online shopping experience for customers.

Responsibilities

• Use strong analytical ability to digest end-to-end customer experience across multiple channels and customer touch points.
• Identify experience gaps to understand customer satisfaction and motivation to develop deep insights into customer needs and behaviors.
• Use consumer and market insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
• Define the strategy to optimize key digital journeys based on the experience that's right for the customer and aligned to business priorities.
• Challenge current practices and build new methodologies to optimize team efforts.
• Represent team in key leadership meetings by objectively looking at new business strategies and see how they come to life in a digital-first environment.
• Work with Digital Experience manager and product management to ensure proper reporting is set up to track experiences going to market.
• Responsible for the overall direction, coordination, execution, and operations of projects to enhance the customer experience significantly and bring digital strategy to life.
• Optimize in-market experiences to meet customer's needs and channel KPIs through continual testing and adjusting based on customer feedback.
• Build hypotheses and partner with Design, Product, and P&T teams to test assumptions using high-level prototyping, usability/concept, and/or A/B testing to understand functionality and feasibility before full scale launch.
• Create artifacts needed to set up projects for success, including concept strategy briefs, customer lifecycle maps, consumer research requirements, business strategy requirements, test and learn plan.

Requirements

• 7+ years experience delivering customer centric value (hands-on or supporting roles) of frontline (retail/customer care) AND/OR 7+ years of digital strategic and product vision.
• Bachelor's Degree or equivalent experience in Marketing, Business, Communications, or relevant field of study such as Computer Science.
• Skilled in User Experience (UX) and Design Thinking.
• Experienced with A/B testing, usability assessments, segmentation and personalization.
• Experienced with analytics requirements, systems, measurement and optimization.
• Experienced with marketing strategy & customer journey management.
• Experience developing go-to-market strategies, digital strategy and related tactics in close cooperation with cross-functional teams.
• Extensive customer interaction experience and customer success storytelling.

Benefits

• Medical, dental and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off
• Up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Access to commuter and transit programs