Sr. Product Marketing Manager, Employer Brand

$121,000 - $188,000/Yr

Unclassified - Sunnyvale, CA

Full-time - Mid Level

Remote - Sunnyvale, CA

5,001-10,000 employees

About the position

The Sr. Product Marketing Manager for Employer Brand at LinkedIn is responsible for driving the growth of the Employer Brand business by leading product marketing strategies and execution. This role involves collaborating with cross-functional teams to develop go-to-market strategies, create compelling messaging, and ensure alignment with customer needs and market trends. The position is pivotal in enhancing LinkedIn's Talent Solutions, which connects employers with top talent, and requires a strategic, customer-focused approach to product marketing.

Responsibilities

• Grow the Employer Brand business by leading product marketing strategy and execution for new features, products and monetization strategies
• Define go-to-market strategy including business goals, definition of target/persona, and recommended approach
• Develop and execute world-class launch communications strategy across marketing, sales, and in-product channels
• Inspire and lead cross-functional teams across product, product marketing, demand gen, and sales to deliver against your go-to-market strategy
• Create compelling, differentiated messaging, positioning and sales narratives, with a clear understanding of the target customer/audience and the core capabilities of the offering
• Be the voice of the customer by developing deep insights about customers, global trends and competitors to shape product strategy and incorporate into customer and sales enablement strategy

Requirements

• BS/BS Degree or equivalent experience
• 6 + years of experience in relevant product, marketing or business strategy roles
• 3 + years of experience in B2B product marketing

Nice-to-haves

• Direct product marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts
• Ability to deliver inbound market requirements that inform product & GTM strategies by analyzing competitive positioning and tactics, collecting and synthesizing customer and field insights, and executing market research
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives (product, marketing, sales, creative, planning, etc.)
• Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results
• Excellent grasp of B2B marketing and product launch strategy
• Outstanding interpersonal, communication (oral and written), and presentation skills

Benefits

• Annual performance bonus
• Stock options
• Comprehensive health benefits
• Flexible work options (hybrid and remote)
• Professional development opportunities
• Diversity and inclusion initiatives