Sr. Product Marketing Manager, Funds

$140,000 - $160,000/Yr

Morningstar - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager for the Funds business at PitchBook plays a crucial role in executing go-to-market strategies and leading large-scale product launches. This position is integral to driving product adoption and engagement across the customer lifecycle, collaborating closely with various teams to ensure effective messaging and alignment with business objectives. The role requires a proactive, analytical, and data-driven approach to product marketing, particularly within the SaaS and asset management sectors.

Responsibilities

• Package key features and functions of the PitchBook platform by understanding target personas' use cases and workflows.
• Develop persuasive messaging and positioning framework to support all channel activities, including internal enablement and customer-facing content.
• Manage large-scale launch programs, collaborating with Marketing leads to ensure cohesive execution and alignment with broader brand campaigns.
• Monitor and optimize launch performance while sharing actionable insights across the company.
• Identify opportunities to run relaunch activations.
• Define compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace.
• Leverage domain knowledge, customer feedback, internal expertise and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays.
• Develop and maintain a comprehensive 'bill of materials' to inform positioning, messaging, and competitive strategies across the company.
• Develop and execute GTM plans for new product launches and sales programs, identifying target customer segments, develop positioning strategies, and craft messaging frameworks.
• Collaborate cross-functionally to align on product priorities and ensure consistency in messaging and positioning.
• Partner with Marketing's various functional and channel leads to best leverage the available channel mix and partner on decisions to achieve launch program objectives and KPIs.
• Use customer insights and market research to inform go-to-market strategies and product roadmaps.
• Work with Enablement, New Sales, Customer Success, and Learning & Development to create educational content and trainings, effective sales plays, and sales collateral to support sales, renewal, and expansion activities.
• Collaborate with New Sales and Customer Success leadership to achieve pipeline goals by refining messaging and driving differentiation.
• Conduct in-depth competitive analyses to understand the market landscape, identify opportunities, and mitigate potential threats.
• Discover new opportunities for your domain and customer segments through market research, learnings from past launch programs, promotion of new product and service features.
• Monitor industry trends, competitors, and emerging technology relevant to your domain and customer segments.
• Support the vision and values of the company through role modeling and encouraging desired behaviors.
• Participate in various company initiatives and projects as requested.

Requirements

• Bachelor's degree
• 7+ years of B2B product marketing experience, preferably in SaaS
• Demonstrated ability to lead effective product launch and relaunch programs, contributing to improved market position and revenue growth
• Strong analytical skills with the ability to extract data-driven insights and present them clearly to various internal audiences
• Skilled in managing stakeholders across departments to achieve shared goals
• A critical thinker with strong problem-solving abilities who is comfortable working through ambiguity to find solutions
• Excellent attention to detail, organizational skills, and a strong sense of urgency to ensure timely follow-through
• Exceptional written and verbal communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment, maintaining a high level of attention to detail
• A resourceful self-starter who is comfortable with ambiguity and adaptable to change
• Collaborative and team-oriented, thriving in a dynamic and evolving environment
• Experience with marketing automation (preferably Marketo), CRM (preferably Salesforce), web analytics, and business intelligence tools (preferably Tableau)
• Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel.

Nice-to-haves

• Experience in asset management
• Familiarity with competitive analysis techniques
• Knowledge of customer insights and market research methodologies

Benefits

• Comprehensive health benefits
• Additional medical wellness incentives
• STD, LTD, AD&D, and life insurance
• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend
• Robust training programs on industry and soft skills
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days
• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program
• Quarterly team building events
• 401k match
• Shared ownership employee stock program
• Monthly transportation stipend