Yahoo Holdings - Richardson, TX
posted about 1 month ago
The Senior Product Marketing Manager at Yahoo Mail will play a pivotal role in driving the success of one of the most widely used consumer inboxes in the world. This position requires a unique blend of product management expertise and growth marketing skills, aimed at enhancing product positioning and achieving ambitious growth targets. The ideal candidate will be responsible for developing and executing strategic marketing plans that align with Yahoo's business objectives, ensuring that the product not only meets but exceeds user expectations. In this role, the Senior Product Marketing Manager will conduct thorough market research to gain insights into customer needs, market trends, and the competitive landscape. This information will be crucial in identifying opportunities and threats that can impact product adoption and overall success. The candidate will design and execute growth marketing campaigns that effectively acquire and engage customers, utilizing various channels including paid social, digital marketing, search engine marketing (SEM), search engine optimization (SEO), and more. The position also involves tracking and reporting on key performance marketing metrics to evaluate the effectiveness of marketing initiatives. The Senior Product Marketing Manager will leverage data-driven insights to optimize strategies and maximize return on investment (ROI). Collaboration with internal stakeholders, including consumer insights and product management teams, will be essential to integrate user feedback into marketing and product updates. Additionally, the candidate will be responsible for defining clear value propositions and key messaging for Yahoo Mail products, ensuring that all marketing efforts are aligned with the overall business strategy. The role requires a hands-on approach, with the ability to manage creative and media agencies in executing performance marketing campaigns while adhering to timelines and budget constraints. The Senior Product Marketing Manager will also develop and maintain a testing and experimentation framework to continuously improve growth tactics and strategies, ensuring that Yahoo Mail remains competitive in the market.