Sr Product Marketing Manager, Growth

$122,250 - $255,000/Yr

Yahoo Holdings - Champaign, IL

Full-time - Senior

Hybrid - Champaign, IL

About the position

The Senior Product Marketing Manager at Yahoo Mail is responsible for driving the success of the product through strategic marketing initiatives. This role combines product management expertise with growth marketing tactics to enhance product positioning and achieve ambitious growth targets. The ideal candidate will leverage data analysis and market insights to develop comprehensive marketing strategies that align with business objectives and drive product adoption.

Responsibilities

• Develop and implement comprehensive product marketing strategies that align with business goals and drive product adoption.
• Conduct market research to understand customer needs, market trends, and competitive landscape to identify opportunities and threats.
• Design and execute growth marketing campaigns to acquire and engage customers.
• Track and report on key performance marketing metrics to evaluate the effectiveness of marketing initiatives, optimize strategies, and leverage data-driven insights to maximize ROI.
• Partner with consumer insights and product management to integrate user-experience feedback in marketing and product updates.
• Define and articulate clear value propositions and key messaging for products.
• Work closely with a variety of internal stakeholders to ensure alignment and support for product launches.
• Use analytics and customer feedback to provide actionable insights and recommendations to inform product development and marketing strategies.
• Develop and maintain a testing and experimentation framework to continuously improve growth tactics and strategies.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Manage creative/media agencies on execution of performance marketing campaigns and timeline/budget management.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 9 years of experience in product marketing, with a strong focus on growth marketing for a software product.
• Proven track record of developing and executing successful product marketing and growth campaigns inclusive of paid social, digital, SEM, SEO, UAC, ASA, IRL and more.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM systems, specifically Zeta, and analytics platforms.
• Extremely organized and can manage multiple projects at the same time.
• Has an entrepreneurial mindset.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program