Sr. Product Marketing Manager - Healthcare and Life Sciences

SAS Institute - Cary, NC

Full-time - Senior

Cary, NC

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for Healthcare and Life Sciences will lead market engagement strategies for SAS, focusing on the health care provider, payer, and life sciences markets. This role requires extensive industry knowledge and marketing skills to collaborate with various teams, create positioning and marketing plans, and drive thought leadership activities. The position is integral to aligning SAS' industry-centric approach globally and supporting regional demand generation activities.

Responsibilities

• Collaborate closely with sales, customer advisory, product management, and other marketing roles to develop activation strategies aligned to industry solutions and growth strategies.
• Act as a primary spokesperson with external audiences, creating and delivering unique viewpoints to differentiate SAS in the market.
• Work with sales, field marketing, and product management to enable channel and product readiness.
• Create and communicate positioning and product marketing plans based on solution/industry domain expertise.
• Perform market analysis to identify key trends and drivers in health and life sciences, sharing findings through blogs and webinars.
• Drive thought leadership activities including articles, whitepapers, blogs, videos, and customer story development.
• Support regional demand generation activities in line with the overall customer journey.
• Ensure compliance with applicable security policies and processes.

Requirements

• Typically requires eight years of experience in Marketing, Sales, Consulting, or related function in the technology industry, preferably in product marketing.
• Experience working in the health care or life sciences industry.
• Bachelor's Degree in Business, Marketing, Computer Science, or related discipline.
• Strong organizational skills for managing commitments, schedules, and deadlines.
• Strong written and verbal communication skills, with the ability to translate technical information into simple language.
• Public speaking experience at physical and virtual events.

Nice-to-haves

• Demonstrates awareness of international market factors impacting priorities and results.
• Places a high priority on the internal or external customer's perspective when making decisions.
• Conveys information clearly and concisely in an engaging manner.
• Ability to support sales enablement through customer engagements and internal education programs.
• Experience implementing innovative content curation strategies.

Benefits

• Comprehensive medical, prescription, dental, and vision plans.
• Onsite Health Care Center at HQ, free to employees and family members enrolled in the PPO plan.
• An industry-leading 401k plan.
• Generous time away including vacation time and paid holidays.
• Volunteer Time Off, parental leave, and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.