CrowdStrike

posted about 2 months ago

Full-time - Mid Level
Remote
Professional, Scientific, and Technical Services

About the position

CrowdStrike is seeking a Sr. Product Marketing Manager with expertise in cybersecurity and threat intelligence to lead the go-to-market strategy for various threat intelligence offerings. This role involves cross-functional collaboration to design, plan, and execute marketing strategies that drive awareness and demand, while translating technical capabilities into compelling messages for customers. The ideal candidate will thrive in a fast-paced environment and possess a strong understanding of the market landscape and buyer personas.

Responsibilities

  • Develop and execute the go-to-market strategy for various threat intelligence offerings.
  • Plan and drive the launch of new threat intelligence products in accordance with the go-to-market strategy.
  • Build product positioning, value propositions, and messaging that resonates with intelligence buyers.
  • Serve as a threat intelligence subject matter expert who understands the market landscape and buyer personas.
  • Collaborate with the CrowdStrike Partner Alliance and Partner Product Marketing teams to drive awareness and co-marketing efforts.
  • Create compelling and high-quality content and assets to help customers understand CrowdStrike solutions.
  • Enable sales through the development of core assets, training, and content that communicate the value proposition of CrowdStrike's threat intelligence capabilities.

Requirements

  • 8+ years of security software product marketing experience.
  • Strong understanding of threat intelligence and threat hunting.
  • Bachelor's degree in an applicable field.
  • Impeccable written and communication skills.
  • Very strong presentation skills.
  • Ability to translate product features into simple, compelling messages.
  • Excellent people and management skills to interact with cross-functional teams.
  • Proven track record of execution on product launches and initiatives.
  • Strong business acumen and technical background.

Nice-to-haves

  • Experience in high-tech, start-up, rapid growth, or publicly traded companies.
  • Genuine commitment to CrowdStrike's mission and eagerness to learn about the business.

Benefits

  • Remote-first culture
  • Market leader in compensation and equity awards
  • Competitive vacation and flexible working arrangements
  • Comprehensive and inclusive health benefits
  • Physical and mental wellness programs
  • Paid parental leave, including adoption
  • Professional development and mentorship opportunities
  • Offices with stocked kitchens for collaboration.
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