Sr. Product Marketing Manager, IT

About the position

NETGEAR Business is seeking a Senior Product Marketing Manager, IT, to join our team. As a leader for over 25 years in the networking industry, we are committed to driving excellence and delivering exceptional products that delight our customers. Our ideal candidate is a seasoned professional with a proven track record in business networking. This Senior Product Marketing Manager role involves not only strategic oversight but also a deep understanding of the technological landscape. This position requires a dynamic individual who can bridge the gap between technical product features and market solutions. The Senior Product Marketing Manager plays a crucial role in shaping the product's market perception, driving adoption, and ultimately contributing to the overall growth and success of the company. This Senior Product Marketing Manager will be responsible for the creation of content for the IT solutions market, targeted at end users and channel partners. This is a hybrid role, expected to be onsite 3 days a week in our San Jose HQ.

Responsibilities

• Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape.
• Develop actionable insights and recommendations based on market research.
• Design and implement effective go-to-market strategies to drive product launch and growth.
• Collaborate with cross-functional teams to ensure alignment and successful execution.
• Create compelling product positioning and messaging that resonates with target audiences.
• Ensure consistency across all marketing channels, regions, and materials.
• Develop high-quality content for various marketing channels, including website, social media, and email campaigns.
• Ensure content aligns with brand guidelines and marketing objectives.
• Develop and deliver sales enablement tools and materials to support the sales team.
• Work closely with product line management, sales, and other relevant teams to align marketing efforts with business goals.
• Facilitate effective communication and collaboration across departments.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Utilize insights to improve customer satisfaction and enhance product offerings.
• Plan, execute, and optimize marketing campaigns to drive brand awareness and lead generation.
• Measure and analyze campaign performance to identify areas for improvement.
• Monitor and report on key performance metrics to evaluate the effectiveness of marketing efforts.
• Utilize data-driven insights to optimize marketing strategies and achieve objectives.
• Establish and maintain thought leadership within the industry through content, speaking engagements, and networking.
• Stay current with industry trends and best practices to inform marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 7 years of experience in Product Marketing in the IT market.
• Experience working for a leading business networking company is highly required.
• Proven track record of successfully launching and marketing IT solutions.
• Excellent writing, communication, presentation, and analytical skills.
• Ability to travel up to 10%.
• Self-motivated, results-oriented, and able to work in a fast-paced environment.