Sr Product Marketing Manager, Lifecycle

$105,750 - $220,000/Yr

Yahoo Holdings - Baltimore, MD

Full-time - Mid Level

Hybrid - Baltimore, MD

About the position

The Sr Lifecycle Marketing Manager at Yahoo Mail is responsible for driving customer engagement and retention strategies, focusing on optimizing the customer journey from acquisition to long-term loyalty. This role requires a blend of product management and lifecycle marketing expertise, with a strong emphasis on data analysis and measurable results. The ideal candidate will lead cross-functional teams to achieve growth targets and enhance the overall customer experience.

Responsibilities

• Create and execute comprehensive lifecycle marketing strategies that increase customer retention, loyalty, and revenue.
• Design and manage customer segmentation and targeting strategies to optimize the customer journey.
• Develop and execute marketing campaigns, including on-product campaigns, newsletters, and triggered messages that increase frequency and reduce churn.
• Collaborate with cross-functional teams, including product, design, CRM, and analytics, to develop and execute initiatives, ensuring a seamless customer experience across all touchpoints.
• Monitor, analyze, and report campaign performance to optimize results and ROI.
• Gather and analyze customer feedback to inform marketing strategies and identify opportunities for improving the customer experience.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum 9 years of experience in product marketing, preferably with a focus on lifecycle marketing and/or software products.
• Proven track record of developing and executing successful lifecycle campaigns.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM systems, specifically Zeta, and analytics platforms.
• Extremely organized and can manage multiple projects at the same time.
• Has an entrepreneurial mindset.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program